Xidelong Liangjian Shoes Fair Interprets American Style New Fashion
On April 18th, the 16th International Footwear Expo was grandly opened in Megcheng, Jinjiang, China! More than 500 companies from around the world brought extraordinary visual footwear feasts to exhibitors and merchants! Jinjiang Shoes Fair as a global footwear industry The "barometer" and "wind vane" in the industry have the reputation of "the world shoes look at China, China shoes look at Jinjiang". At this year's shoe fair, the fashion and leisure leading brand, Xidelong, has attracted much attention, and the new image of “fashion and leisure†brand created by the company has led the new trend of American life.
(Photo: Xi Delong "Fashion" Pavilion)
At this year's shoe fair, Xidelong appeared in a brand-new brand image, and the exhibition hall layout was frequent! Especially the large yacht in the middle of the booth, which displayed the fashion “model†of the party, showing the modern young people such as play. The fashion lifestyle scene has become the highlight of the entire exhibition. The unique pavilion attracts guests from all walks of life. Leaders from all levels of the province and city come to the Xidelong Pavilion to visit and guide. The audience is endless, and many domestic and foreign guests and media have come to visit.
According to the relevant person in charge of Xidelong, after the brand upgrade of Xidelong this year, it will be positioned in the fashion and leisure brand with sports elements, and the blue label will be used as the new brand logo. In this exhibition, Xidelong designed and arranged the pavilion with a new blue standard positioning, whether it is natural cement and wood tone, or the main yacht of the navigation system, American urban street elements, etc., highlighting the classic fashion atmosphere everywhere. . The new LOGO is dominated by American blue, with the "XDLONG" letter as the core, and the overall color and font structure has a strong American style.
(Photo: Xidlonglong exhibition hall large yacht products show "fashion and leisure" American life)
In fact, since the launch of the men's and women's sportswear collection in 1992, the Xidelong product line has expanded continuously and has evolved into a classic American fashion casual style, forming a complete lifestyle brand. The “Fashion and Leisure†blue label product highlights the classic American style, reinterpreting the urban, nautical and other lifestyles, highlighting vitality, casualness, freedom, simplicity and innovative features.
“Xidelong is based on superior product innovation and perfectly displays the brand genes of cool and fashionable leisure. The products reflect the classic American style,†the person in charge added. In 2014, Xidelong will face consumers with a brand-new brand image of “American Lifestyle New Fashionâ€, which will create a strong American leisure style in the highly competitive Chinese clothing market.
The Xidelong Orange Label is only used for sports and leisure brand lines, mainly for sports and leisure products. The Xidelong Orange Label brand line cooperates with the State Sports General Administration and has long been committed to promoting the development of the national fitness program in China, providing various sports shoes and apparel for the domestic consumer groups. Relying on the O2O e-commerce operation model, Xidelong Orange is based on online, achieving online and offline integrated brand marketing, providing consumers with quality and convenient product and service experience.
(Photo: "Xid Delong" Cup 8th China Jinjiang (cross-strait) sports shoes creative design competition final award)
It is also known that the finals of the 8th China Jinjiang (cross-strait sneakers) creative design competition in the "Xidelong" Cup were also held at the Xidelong Pavilion, which brought together professors, scholars and designers on both sides of the strait. The lineup is strong! The person in charge of the relevant brand of Xidelong said in an interview that Xidelong has sponsored this design competition for several years, which is inseparable from Xidelong's focus on product design. In order to meet the needs of more consumers, Xidelong Group and Hong Kong, South Korea and other design teams have joined forces to create new fashion trends. Through this competition, Xidelong hopes to better spread the Jinjiang-China shoe capital brand, while also hopes to provide more training opportunities for students and young people and cultivate more design talents.
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