The good image of the brand will be rooted in the hearts of consumers
After watching Si Na Navice's 2014 new release show, my heart is very excited. This show, reflecting the brand innovation, reflects the basic positioning of a brand, reflecting the gradual growth and progress of a brand. When the show is over, the designer team curtain call curtain, my eyes really filled with tears. They are too hard, they have too much to pay.
For more than a month, our designers worked day and night, midnight, at one or two in the morning, and a group of people still working in an intense and orderly manner in the office. This is a group of young people who have ideas, thoughts and self-worth, and try their best to raise the Sinclair brand to a higher level.
Xi Nawei Si, chairman should be Renzhong made a speech at the brand order
We Sinowavers brand has gone through a lot of ups and downs, if a team set up well, the brand is no hope, no future. Through the past two years, I am very confident to tell you that Sina Navitas brand will be our company to promote the most promising brand. why? The key lies in its inclusive, tasteful product positioning, is that it is stylish, simple, atmospheric, intellectual and subtle brand style, is that it is very spending power customer base lock, is that it has a broad market space for development. This show, let us see Sinowavers creative spirit with the international big-name trends released. Grasp their own position, and then gradually totalize it, so that products more clearly, more quality, more beautiful, more stylish. I believe through continuous exploration, our brand will gradually move toward the national market, gradually recognized by fashion women.
In addition, long-term brand to do a good job, just a strong enterprise development and design capabilities is not enough, just a comprehensive enterprise production, quality control groups, structures, entities are not enough, but also need a market. The main builders of this market is our excellent agents, franchisees , and the future to be developed very good, efficient agent franchisee. Market determines the future vitality of enterprises, we must rely on a number of ideas, morality, dare to play, there is awareness of the goods, the season orders, data analysis, inventory control, window settings, fashion collocation and quality service Very professional operators to implement the brand development in all aspects. Work together to make the word of mouth brand word of mouth, more consumers, more customers recognized. Yan Xiaofeng, Gansu, Shaanxi Li Ming, Hunan Hu Hongnv three very good, very long time with the West Navis business agents doing franchisees, they have some very worthy of you to learn the key points.
First, there is a spirit of dedication and devotion to work in them that has been translated into a code of everyday conduct. They always think so, I want to work hard, I have to pay more than others and effort, I do not believe that the brand can not do it. They are very hard-working, very serious and very real. Their heart is very strong, have their own ideas and principles, but very humble to others. Because of the way to go in the future, his heart is very clear.
The second point, constantly self-examination. Which of our clothes sell well in the market, why sell? What clothes do not sell well, why not sell? Why do we have more stock and fewer people's stock? Daily sales, goals for each month, a quarter of the plan, how completed? And good ratio, the gap? ... Only through competition and comparison can we find the deficiencies of ourselves so as to make it clear what we want to improve and then formulate practical plans and practical methods of work to implement and improve. After constant introspection and continuous exploration, what we do will surely be better and better.
The third point, in brand management adhere to honesty and conscience. Not only is the cooperation of enterprises to be honest, trustworthy customers, colleagues around us, friends must be honest. To our apparel people, sincerity is to be implemented on every piece of clothing, and in all aspects of sales, service, pricing, discounts and follow-up management, many of the details about integrity are often reflected in the operating activities of our end stores. If people do not have good faith, they do not seek truth from facts, they can not constantly recognize their own shortcomings and can not grasp certain principles... I do not think it is a terminal, a team, or an enterprise that can not survive, grow and develop Growing up.
The fourth point, our excellent franchisees, agents, they have a character - good at decomposition, look at the goods, will order, know the quantitative control. Optimistic about the goods, refined fine, after the standard, he has 80 percent of the sellers to sell, to achieve his sales and brand sales value. why? Because he spent a lot of effort, he is familiar with this brand, and can comprehensively consider the relevance of various colors, categories, collocations, and delivery time of each band of goods. Through the reference and analysis of previous years' data, we can determine how much to increase this year , The corresponding increase in the number of orders. Once the order quantity is confirmed, the plan is fully met in the quarterly sales process to achieve the target benefits and realize the commitment of repayments to the factory. This is very important. It shows that managers' professionalism is not high and their working methods are good. It shows that the operator's inner world is not honest and trustworthy. Does it mean that there is not a plan and there is no ability to work?
The fifth point, a person is powerful and very small, a truly capable person is able to unite a large number of people, according to his forward-looking, systematic and scientific vision of ideas to step by step he wanted to do Career. This business is made up of dozens, hundreds, thousands and even tens of thousands of people. We each piece of clothing, from design and development start to the last sold, how many links to go through, how many processes, how many people's hard work. So when we have a bit of success today, a little bit of success, we must first of all thank them, to think of how many people are hard for us, how many people are helping us to promote all aspects of this industry chain, do not do a good job easy. When you have these thoughts, you will not be proud, you will think of them, and you will be grateful to them. People are cognitively aware. When you think of them and thank them, how can they not follow you well and how can you not work together with you? Will! Therefore, I ask, I hope, I also warn myself that we will always be humble and confident. We will always work hard and tossing ourselves. We must certainly devote our hearts to actual work.
In the current heated competition in the market, we must stand up and get along very well. We must insist on seeking greater development on the basis of survival. Please believe that we Sinowisi company will certainly strive to dedication, to persevere, to fully devote our entrepreneurial spirit, our brand will be gradually pushed to the country, to our vast number of consumers, access to a good reputation , Reputation, to win better economic and social benefits.
Description:
Ideal for Sewing, wedding dress, scrapbooking, card making, dolls, hair bows,gifts, bags,bridal, dress, crafts, belts, hat decoration,etc.
More photos for reference:
Applique Embroidery,Embroidered Collar,Lace Collars For Dresses,Applique Neck Collar
DONGGUAN SHITAI ACCESSORY TEXTILES CO.,LTD , http://www.stsewingcraft.com