Let the traditional retailers sit still, YD100 killer?

With the increasing popularity of e-commerce, consumers nowadays seem to be more and more interested in online shopping. Online shopping is not only convenient and time-saving, but also cheaper, which is in line with consumers' "quiet and inexpensive" shopping needs. With various online promotions, online shopping is more fun than online shopping.

Not long ago, the domestic e-commerce giant Taobao launched a "double 11" promotion, a great success, and later launched a "Double Twelve" promotional activities, fully beyond the "double eleven", in the double 12 promotion day, Many shops in Taobao Mall can be said to have earned enough money. Yaodian 100's own brand YD100 also tasted the sweetness in this promotion, because the YD100 opened a flagship store in Taobao Mall. On December 12, the flagship stores of Taobao Mall became the protagonists.

In the face of the powerful offensive of e-commerce, physical retailers have already felt that they are “enemies” and they are unable to sit still. The Christmas promotion that began gradually after December 20th has already started in the major shopping malls in early December this year. The appearance of these traditional retailers hopes to make a big splash through Christmas and New Year's Day, while avoiding being stolen by e-commerce. In their subconscious mind, e-commerce is currently the biggest rival.

Obviously, e-commerce companies and traditional retailers can't avoid short-sighted connections. So who exactly is the two? Most of the traditional retailers attract consumers by way of concessions and concessions. However, this approach may not necessarily meet the needs of consumers. At the same time, it is difficult to bring repeat customers. On the contrary, e-commerce has a variety of sales promotion methods. For instance, with Yaodian 100 as an example, it is not only more attractive to consumers through points, gift certificates, etc., but also it is easy to cultivate loyal customers. After all, for consumers, it is only possible to go shopping online. It is generally the same with ordinary Internet access.

In fact, e-commerce companies such as Taobao and Yaodian 100 have accumulated rich experience in e-commerce operations after years of accumulation. Leaving aside Taobao, it is a rising star like Yao Dao that is also worthy of recognition. In 2011, Yaodian 100 won the title of “2011 Top 100 Chinese E-commerce Companies” and won two awards: “Best Chinese department store for e-commerce B2C” and “China's most potential brand company for e-commerce”. Credit rating AA grade credit enterprise certification is not easy for an emerging e-commerce company to win these awards and honors.

It is worth mentioning that the Yaodian 100 leadership team is stable and professional. Half of the management team members have profound insights and views on e-commerce, and have accumulated a wealth of experience in the e-commerce field. team. Based on the characteristics of China's e-commerce industry, Yaodian 100 adopts two types of vertical and platform-based development models. It has developed rapidly. From the initial female shopping platform, it has grown into a fashion department store that integrates department stores and self-operated products. The rapid growth of 100 is staggering.

For Taobao and Yaodian 100, with the momentum of rapid growth in e-commerce and their sufficient operational experience, there will certainly be more room for development in the future. Believe that the embarrassing battle between e-commerce and traditional retail will not stop. Through Taobao, Yaodian 100 and a large number of outstanding e-commerce companies, we can be sure that the pressure of traditional retailers will increase in the future.