Network Art Fair aims at India's digital upstart
Despite the full month of the end of the distance, the influence of the first "Art Collection of India" network on November 26th was still continuing. The network art fair jointly organized by Indian local galleries attracted 41 galleries, 200 artists, and 800 artworks from India. Participants included Indian old artists such as Anish Kapoor. Anita Doberman, Indian contemporary art star. In an environment where most of the existing online art fairs are not successful, the prosperity of India's first network art fair has attracted industry insiders and art practitioners are exploring the reasons.
India has a population of 1.2 billion people. Although the proportion of wealthy people is not large, the growth rate is very rapid. By hosting the Network Art Fair, some art-savvy investors have begun efforts to attract the attention of the rich to the Indian art market. India's cutting-edge rich and rich people have high acceptance of high technology, but they also have reservations about the relatively shaped art world. Therefore, the environment is relatively transparent and can hide the personal identity of the Internet model for the growing Indian art collection crowd is attractive.
According to the director of the Indian Art Collection, Sapner Karn, "The whole model is based on simplicity and the popularity of the Internet in India." 10 years ago, an art auction was created by Indian collectors Wachirani. The “Cezanne Art†once explored online art auctions. Today it is one of the world’s most successful pure online auction houses and has been studied as a business model case by Harvard Business School. Wachirani said: “The original intention of our creation of “Cezanne Art†was to integrate technology and art, create an online business that allows people to compare, have pictures, prices and information, and make the entire purchase process easier. "In Karl's view, this is also the goal of the "Indian Art Collection."
Compared to Other online art fair websites such as the VIP Art Fair held in New York earlier this year, the online platform used by the “Indian Art Collection†has made even greater adjustments to the online trading model. Karl pointed out that to be more attractive than the physical fair, the Web Art Fair must fully change the face-to-face transaction mode, not just simply transplant it online. The "Art Collection of India" Network Art Fair has made new attempts in this regard. It directly marks the price of art on the Internet. Buyers do not need to call galleries to make inquiries as before. The whole transaction process is more transparent. This is a key innovation for a typical art fair, and it is an incentive for buyers with a small budget, because usually a physical gallery does not price it clearly. Now, art lovers don't have to be open to fear that they can't afford to buy because they don’t need openings. The work was even divided into three groups of $12,000, $12,000 to $45,000, and $45,000, depending on the budget, so that buyers could choose the right "shopping hall" for their own budget.
Analysts pointed out that the Network Art Fair is conducive to the “Indian Art Collection†organization expanding its geographical influence so that collectors scattered in India and abroad can participate. Indian galleries are basically located in the city centres of New Delhi and Mumbai, where there are very few Indians living there, and important art fairs in this country are also held in these places. Although physical fairs still have plenty of room for development, some collectors believe that the network model is helpful for the expansion of the Indian Art Collection market. This will inspire more new collectors, especially those living in the galleries. Collectors outside the city participate in investment. Among them, overseas collectors are also their target customers. Clients in London, New York, Singapore, and Hong Kong, China, and other places constitute nearly 15% of the Indian art market. The Network Art Fair will effectively enhance the overseas influence of Indian local culture.
The success of the Indian Network Art Fair has benefited from its rapidly growing middle- and high-income class and the fast-growing Internet. These new generations are happy to accept high technology, and Indian Internet users are also expected to grow from the current 100 million to 240 million in 2015. They will apply technology to all aspects of life. Bringing their interest to the collection of artworks is the potential huge market for the “Indian Art Collection†network art fair. It is reported that the art fair will continue to be held twice a year.
India has a population of 1.2 billion people. Although the proportion of wealthy people is not large, the growth rate is very rapid. By hosting the Network Art Fair, some art-savvy investors have begun efforts to attract the attention of the rich to the Indian art market. India's cutting-edge rich and rich people have high acceptance of high technology, but they also have reservations about the relatively shaped art world. Therefore, the environment is relatively transparent and can hide the personal identity of the Internet model for the growing Indian art collection crowd is attractive.
According to the director of the Indian Art Collection, Sapner Karn, "The whole model is based on simplicity and the popularity of the Internet in India." 10 years ago, an art auction was created by Indian collectors Wachirani. The “Cezanne Art†once explored online art auctions. Today it is one of the world’s most successful pure online auction houses and has been studied as a business model case by Harvard Business School. Wachirani said: “The original intention of our creation of “Cezanne Art†was to integrate technology and art, create an online business that allows people to compare, have pictures, prices and information, and make the entire purchase process easier. "In Karl's view, this is also the goal of the "Indian Art Collection."
Compared to Other online art fair websites such as the VIP Art Fair held in New York earlier this year, the online platform used by the “Indian Art Collection†has made even greater adjustments to the online trading model. Karl pointed out that to be more attractive than the physical fair, the Web Art Fair must fully change the face-to-face transaction mode, not just simply transplant it online. The "Art Collection of India" Network Art Fair has made new attempts in this regard. It directly marks the price of art on the Internet. Buyers do not need to call galleries to make inquiries as before. The whole transaction process is more transparent. This is a key innovation for a typical art fair, and it is an incentive for buyers with a small budget, because usually a physical gallery does not price it clearly. Now, art lovers don't have to be open to fear that they can't afford to buy because they don’t need openings. The work was even divided into three groups of $12,000, $12,000 to $45,000, and $45,000, depending on the budget, so that buyers could choose the right "shopping hall" for their own budget.
Analysts pointed out that the Network Art Fair is conducive to the “Indian Art Collection†organization expanding its geographical influence so that collectors scattered in India and abroad can participate. Indian galleries are basically located in the city centres of New Delhi and Mumbai, where there are very few Indians living there, and important art fairs in this country are also held in these places. Although physical fairs still have plenty of room for development, some collectors believe that the network model is helpful for the expansion of the Indian Art Collection market. This will inspire more new collectors, especially those living in the galleries. Collectors outside the city participate in investment. Among them, overseas collectors are also their target customers. Clients in London, New York, Singapore, and Hong Kong, China, and other places constitute nearly 15% of the Indian art market. The Network Art Fair will effectively enhance the overseas influence of Indian local culture.
The success of the Indian Network Art Fair has benefited from its rapidly growing middle- and high-income class and the fast-growing Internet. These new generations are happy to accept high technology, and Indian Internet users are also expected to grow from the current 100 million to 240 million in 2015. They will apply technology to all aspects of life. Bringing their interest to the collection of artworks is the potential huge market for the “Indian Art Collection†network art fair. It is reported that the art fair will continue to be held twice a year.
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