Can the fancy yarn market structure turn beautifully?

As in previous years, the “National Workshop on Technological Advances in Fancy Yarn and Fabrics” was still held in Changzhou in the southern city of Changzhou in December 2011. This is already the seventh regular meeting of the fancy yarn industry, although this is a small one. In the industry, people in the circle met every year at this meeting. However, everyone is still cordial and will talk about products, talk about development, discuss technology, and talk about the market. However, in the face of a small industry that requires more than 80% of its products to rely on foreign markets, the winter has come.

The outlook for the export market in 2012 is worrying

The organizers China Textile Information Center, National Textile Product Development Center and China Textile Engineering Society Information Specialist Committee carefully planned many contents for the seminar. Sun Ruizhe, Vice President of China Textile Industry Federation and Chairman of China Textile Engineering Society, was the first This brings up the report “Strategic Transformation of China's Textile Industry during the Twelfth Five-Year Plan Period” and elaborated the mission of sustainable development of China's textile industry at the macro level. Sun Ruizhe said in the report that the "Twelfth Five-Year Plan for Textile Industry and the Outline of the 2020 Powerhouse" clearly defined the orientation of China's textile industry - the traditional pillar industry of the national economy, an important civilian production industry, and an industry with obvious international competitive advantages; and China The repositioning of the value of the textile industry is an important component of the strategic emerging industry and an important driving force for the fashion industry. Li Binhong, Director of the National Textile Product Development Center and Zhang Qian, Director of the Center of Fashion Trends, introduced and interpreted the trend of textile products in a timely manner.

The reporter saw that most of the delegates at the seminar were developing on the development of fancy yarn products, and the integration with downstream end products was not close, which was closely related to their long-term access to exports alone. Wang Haishui, the general manager of Suzhou Yatai Textiles Co., Ltd., who attends the conference every year, has always been full of arrogance. His "arrogant" capital is a high-end product for which he has been constantly developing fancy yarns: "European brands specify our yarns". However, "from January to August last year, our company's orders are still full, and since August, I have not yet got a decent list" Wang Haishui said. Faced with the uncertainty of the current trade situation in the European debt, the US debt crisis intensified, and the complex and volatile world economy, smart young bosses have begun to consider giving up this industry and reluctantly took to the other areas. Another Yongsheng Wang, general manager of Hangzhou Hengsheng Chemical Fiber Co., Ltd. who took over the business from his father’s hand and worked hard for “foreigners” for many years, smiled at the table and told reporters: “In 2010, we may Will put down the figure to pick up some of the domestic market list, that is, some major goods, no way!"

It is understood that most of the end products of fancy yarns that are completely different from ordinary yarns are highly creative fashion fabrics and garments. 80% to 90% of our products are exported for export. Due to differences in consumption habits and other factors, Textiles have not opened the market for the domestic market, and the company’s product development and production can only be transferred around the “foreigner”.

According to the data from the China Textile Import & Export Chamber of Commerce, the number of cotton exports in the textile industry fell across the board in 2011. From January to July, regardless of whether it is textiles or clothing, although the export volume has increased substantially, the number of exports has declined across the board. Among them, the export volume of cotton yarns decreased by 23.9% year-on-year, and the amount increased by 13%; the export volume of cotton cloths decreased by 2.1%, the amount increased by 35.6%; the export volume of cotton knitted garments decreased by 0.9%; the export value increased by 25.5%; cotton woven garments The number of exports decreased by 0.6%, and the export value increased by 23.3%. The increase in exports was mainly due to the increase in export prices, but for this “growth,” most export-oriented companies are pessimistic and worried. Because, the current increase in export value is mainly due to the rise in export prices, while the increase in export prices is less than the increase in costs, the profits of enterprises do not increase and fall. Even so, with the slowdown of world economic growth and the fact that the downward trend of European and American economies will not change in the short term, such growth will also be unsustainable. In the second half of 2011, exports have already shown a downward trend. The outlook for the export market in 2012 is worrying.

Can a small industry make a big market?

Although fancy yarns belong to small industries, their products are very distinctive. They have long been a market in Europe. With more than one billion people in China, can we rely on the product structure adjustment of enterprises to expand the larger domestic market?

From the face of Mao Jianrong, general manager of Changzhou Shenyi Textile Co., Ltd., the co-organizer of this seminar, the reporter did not see the slightest pessimistic expression. Mao always talked to him with a smile. This company has been working with Taiwanese businessmen since the 1980s to develop and produce fancy yarns. The current annual output has reached 1,500 tons. Shenyi Textile's mohair products are unique in that they use the best South African mohair tops in the world and use Germany's advanced fancy twisting equipment to weave Lamb Mohair, Ma Mahai, Cotton Horse Sea, Elasticity Ma Hai, and colorful mixed-colored Mahai. Dozens of series of mohair yarns, such as Gradient Color Mahai, are widely used in well-known clothing brands at home and abroad. Thanks to a good R&D team and a grasp of market trends, the company’s life is not bad.

Zhejiang Lida Modern Textile Co., Ltd. should be regarded as the “Big Brother” enterprise in the fancy yarn industry. In accordance with their rich experience in developing products and expanding the European market over the years, Lida has placed its R&D target on the domestic market in recent years. The market pays attention to the exchanges and interactions with domestic downstream companies, and the variety of fabrics produced by fancy yarns continues to expand in the fields of clothing and home textiles, including scarves, clothing, bedding, interior decoration and travel articles. Mr. Li Zhiyuan, general manager of the Taiwan-funded enterprise Kunshan Shunfeng Textile Co., Ltd., has a special liking for the fancy yarn industry. He believes that there is no sunset industry, only sunset products, this sentence also applies to the domestic market, as long as there is a good product, can make consumers love, fancy yarn can be as full of vigor and vitality in the domestic market Big world.

It is worth mentioning that Wu Guangyi, general manager of Haining Sura Yarn Co., Ltd., who was involved in the fancy yarn industry in 2002, was the goal of the young owner to brand fancy yarns. The form is pushed abroad, and it is no longer the OEM and OEM. In 2011, his company completed sales of 100 million yuan, of which 30% were direct foreign trade orders and 70% domestic trade orders. In the domestic trade list, some of them are made up of curtains and other interior decorations, and some of them are made up of indirect exports of products made by brands. Wu Guangyi told reporters: “The current turbulence in the economic situation in Europe and the United States has actually accelerated the speed of reshuffling our industry. In 2012, some companies will not survive until closure, and some companies rely on internal physical fitness. Winning in the competition, we will adhere to the brand self-reliance."

In a word, fancy yarns, with its unique artistic language, boast different styles and personality in different textiles. The composite superimposition of multiple raw materials not only adds a variety of technical content to the design of textile yarns for fancy yarns. We have also won a very wide range of development space for textile end products with different application functions. We have reason to believe that this wonderful textile weaving will be full of enthusiasm in the domestic consumer market.