Hosiery Cluster Upgrade
Editor's note: On October 18th, 2011, the 10th China International Hosiery Expo was grandly opened in the “International Socks Capitalâ€, Datang Town, Zhuji City, Zhejiang Province. Since the first socks exhibition was held in 1999, Zhuji City has successfully held nine socks exhibitions. The socks exhibition has enjoyed a far-reaching reputation, and domestic and foreign merchants have come to see each other. In Datang Town, there were successively more than 10 socks enterprises including Shen Baili, Dangea, Shugongfang, Dongfangyuan, and Sunway, with a total investment of 1.5 billion yuan. The new high-end stockings production projects involved sock production, raw material processing, and production stereotypes. , testing sales and other fields.
News Replay On October 18th, 2011, the 10th China International Hosiery Fair was grandly opened in the "International Socks Capital" - Datang Town, Zhuji City, Zhejiang Province. Since the first socks exhibition was held in 1999, Zhuji City has successfully held nine socks exhibitions. The socks exhibition has enjoyed a far-reaching reputation, and domestic and foreign merchants have come to see each other. In Datang Town, there are successively more than 10 socks enterprises including Shen Baili, Dangea, Shugongfang, Dongfangyuan, and Sunway, with a total investment of 1.5 billion yuan. The new high-end stockings production projects involve socks production, raw material processing, and production stereotypes. , testing sales and other fields.
At the same time, China Datang Socks City, the world’s largest socks market, which cost 2 billion yuan, is also officially opened for business on this day. With the launch of other upgrading projects, Zhuji Datang Town, the world-famous international socking capital, will once again boost the transformation and upgrading of the Chinese hosiery industry.
Industry Observations As the “famous Chinese hosiery industry†in Yiwu and the “Chinese socks town†in Zhuji Datang Town, the competition and cooperation in the hosiery industry have long existed for many years. In October last year, Zhuji Datang Town upgraded to become the sock market in Zhejiang Datang Light Textile Hosiery City, which has caused concern in the industry. In the industry, Yiwu Hosiery takes the middle-to-high end line and has a fundamental difference from the low-end market in Datang Town. This time, both sides will have a new pattern of socks upgrading.
The Hosiery of Datang Town in Zhuji City started in the 1970s and flourished in the 1990s. In 2002, the town built the Zhejiang Datang Textile Socks City, which includes the four major trading markets of textile raw materials, socks, socks, and logistics. Its annual turnover is said to exceed 10 billion yuan. In recent years, in order to adapt to the competitive environment, Zhuji has also begun to upgrade this market. The total project investment will reach 2 billion yuan. The new socks professional market, socks flagship store, hosiery headquarters building, hosiery museum, exhibition center, business center, modern light textile raw material market, modern knitting machinery market, etc. Based on the four major markets, it strives to create the industry Chain market group for the entire hosiery industry. It is understood that this upgrade is the first step, a total investment of 180 million yuan, more than 1,300 shops, which is an upgraded version of Datang Textile Socks City socks market, that is, the fourth generation of the market. The upgraded Datang socks market will be the world's largest industrial chain market group. According to analysis by industry experts, the new light textile socks industry expects annual turnover to exceed 15 billion yuan.
In the face of the “risk of raw material price increases†that began last year, the government of Datang Town has formulated policies in a timely manner to guide enterprises in stepping up the pace of transformation and upgrading and supporting socks enterprises to invest heavily in construction of a stockings production line with a lower cost and higher profit. At present, many key stocking enterprises such as Dangea, Shen Yuli, and Dongfangyuan plan to add more than 2,000 sets of imported computer stocking machines. The total investment in single stockings projects exceeds 1 billion yuan. Currently, some equipment has been installed and produced in succession.
The transformation and upgrading is an instant reaction of the government of Datang Town in the face of “the turmoil in prices of raw materialsâ€. At the same time, the Datang Town Government believes that the long-term development of the socks industry is worth considering. Datang people are not satisfied with the development of socks manufacturing industry. In addition to taking the goods through the Yiwu market, they also focus on market cultivation for a long time. The establishment of a brand-new market group has become the inevitable choice for the town's integration of industry and trade and for the revitalization of the town.
For the upgrade of the Zhuji Datang Socks Industry, some insiders believe that the rise of specialized market segments will create pressure on Yiwu. Some experts also analyzed that the grades and brand influence of Yiwu Hosiery have improved significantly in recent years and outperformed competitors. According to the sales data of the Yiwu Socks Association from January to October last year, the once-fade export trend showed signs of rebound. In addition, few foreigners come to China to purchase only one commodity, and Yiwu market has a lower overall procurement cost, so it has an advantage.
He Jinyou, general secretary of the Yiwu Chamber of Commerce, said that as early as the early 1980s, some Zhuji people came to sell socks near Xinma Road in Yiwu. Today, about 50% of Datang socks are sold through the Yiwu market. Yiwu Hosiery is famous for its exports. In the first three quarters of last year, the international economic situation was extremely complicated, unstable and uncertain factors unabated, and normal international trade was seriously impacted and challenged. From the Yiwu socks trade export point of view, the first two quarters of the number and amount of socks exports are mostly in a downward trend, only in March and June two months showed an increase in the amount of the situation. It was only in the third quarter that the decline in the number of exports was eased and the export value began to increase in all directions.
As far as the domestic situation is concerned, the shortage of labor, the increase in the prices of raw and auxiliary materials, and the acceleration of the appreciation of the value of *** have caused the increase in the difficulties of foreign trade production enterprises, which has directly led to rising product costs and increased export pressure. Timely guarantee of exports, product upgrades become the only way for companies. Yiwu Hosiery companies are using their own methods to cope with the crisis, increase investment in science and technology, in-depth study of creative design and foreign demand; at the same time expand the coverage of exporting countries, and expand Russia, Southeast Asia, South America, Africa and other countries on the basis of consolidating European and American markets. Regional market. In addition to product upgrades, companies are also very concerned about the upgrading of the trade situation. According to the data, as the "famous Chinese hosiery industry," Yiwu now has more than 1400 sock manufacturing companies and more than 60,000 sock machines, of which more than 10,000 are imported advanced socks machines. This shows that the overall manufacturing strength of Yiwu Hosiery is still at the leading level in the industry.
Yiwu Hosiery has stronger equipment advantages compared with Zhuji Datang. The city has more than 50,000 advanced equipments such as Italian Ronaldo, Martek, Shengge, Fusheng, and Brothers, with a total investment of more than 8 billion yuan. This also makes Yiwu Hosiery has a strong brand advantage, the industry has 7 provincial-level famous trademarks, 6 provincial brand-name products, 18 well-known Chinese trademarks, 3 Chinese famous brands.
The “China Socks Industry Signature Brandâ€, which represents the highest brand of the domestic hosiery industry, has gone to Yiwu for two consecutive years, namely Langsha and Mengna. Langsha proposed the goal of being the "world king of socks." In 2011, Langsha invested more than 100 million U.S. dollars and introduced about 4,000 new sock machines from Italy for equipment upgrades and production expansion. Mengna's sales network covers the domestic and European and American countries. There are 36 sales agencies in the country and more than 300 franchised stores. There are branch offices or offices in New York, Italy, Milan, Italy, Dusseldorf, Germany, London, UK, Osaka, Japan, and Moscow, Russia.
“High-end manufacturing, institutionalized management and branding have enabled Yiwu Hosiery to open up a new development situation,†said Jin Shanfu, general secretary of the Yiwu Hosiery Association. Last year, the number of socks enterprises with an annual output value of over RMB 20 million in Yiwu has reached 52. Its total output value reached 6.7 billion yuan. In the next step, Yiwu Hosiery will continue to enhance its core competitiveness. The association will strive to create three integrated service platforms: First, to establish a public service platform, such as through the docking with the creative industries, to send more demanding design talents to the industry; second is to establish an international trade e-commerce platform for hosiery enterprises through the virtual market It is better to go international; the third is to establish a standard-setting platform to allow more socks enterprises to participate in the formulation of international standards, national standards, industry standards, and alliance standards, enhance their manufacturing capabilities and expand their influence.
Extended Reading Under the influence of the agglomeration effect of Datang Hosiery, Jilin Liaoyuan's “Northeast Hosiery Industrial Park†is also making full use of the socks exhibition and has achieved considerable development in a few short years. In 2008, Liaoyuan won the title of “Hometown of Chinese Cotton Socksâ€. In 2009, Liaoyuan was named "China Hosiery Famous City" by China Textile Industry Association and China Knitting Industry Association. Northeast Socks Park was identified by the provincial government as "Jilin Province Characteristic Industrial Park."
Liaoyuan Hosiery was once due to a single product, cost advantages decline, coupled with the financial crisis, many Liaoyuan hosiery enterprises have come to the edge of profits. A few years ago it began to transform and upgrade, updated technology, sales direction has gradually shifted from foreign trade to domestic trade. Northeast Socks Park put forward the use of "1+10+N", "platform + service, base + market, chain + brand" mode of operation, the Northeast Socks Park hit the largest cotton socks production base planning.
In 2010, Liaoyuan Hosiery experienced a rise in raw material prices, freight rates and labor costs, and the total cost has nearly doubled. However, this time it did not affect the Northeast Socks Textile Industrial Park. Driven by the leading enterprises of Northeast Socks Textile Industrial Park, more and more socks enterprises have embarked on the road of transformation and upgrading, and began to benefit from the “smile curve†at both ends.
Reporter's Notes Today, there are still many types of textiles shrouded in the shadow of the financial crisis, socks outshine one another. Yiwu, Datang and Liaoyuan Hosiery, as the three representatives of the Chinese hosiery industry cluster, have experienced the development stage of price warfare, homogenization of products, and low grade of products, and have developed to the current precise product positioning, stable quality, and strong brand. It is not difficult to see that industrial upgrading is an advantageous driver for the development of the entire industry.
The major clusters integrate their respective cluster advantages, create a complete industrial chain environment, and grasp domestic and international markets. The upgrading and adjustment of the industrial structure, the level of science and technology, and human resources have increased the ability of the entire industry to resist risks.
Whether it is the 12th China (Yiwu) International Socks, Knitting, Dyeing and Finishing Machinery Exhibition in 2011 or the 10th China International Socks Expo, it provides not only a platform for efficient integration and docking in the industry, but also a showcase. Opportunities for the development of the entire industry. The healthy competition and cooperation between hosiery clusters has promoted the transformation and upgrading of the entire industry, and at the same time has also led to the promotion of related industries. In the future, more Chinese socks companies like Langsha and Mengna will go to the international market.
News Replay On October 18th, 2011, the 10th China International Hosiery Fair was grandly opened in the "International Socks Capital" - Datang Town, Zhuji City, Zhejiang Province. Since the first socks exhibition was held in 1999, Zhuji City has successfully held nine socks exhibitions. The socks exhibition has enjoyed a far-reaching reputation, and domestic and foreign merchants have come to see each other. In Datang Town, there are successively more than 10 socks enterprises including Shen Baili, Dangea, Shugongfang, Dongfangyuan, and Sunway, with a total investment of 1.5 billion yuan. The new high-end stockings production projects involve socks production, raw material processing, and production stereotypes. , testing sales and other fields.
At the same time, China Datang Socks City, the world’s largest socks market, which cost 2 billion yuan, is also officially opened for business on this day. With the launch of other upgrading projects, Zhuji Datang Town, the world-famous international socking capital, will once again boost the transformation and upgrading of the Chinese hosiery industry.
Industry Observations As the “famous Chinese hosiery industry†in Yiwu and the “Chinese socks town†in Zhuji Datang Town, the competition and cooperation in the hosiery industry have long existed for many years. In October last year, Zhuji Datang Town upgraded to become the sock market in Zhejiang Datang Light Textile Hosiery City, which has caused concern in the industry. In the industry, Yiwu Hosiery takes the middle-to-high end line and has a fundamental difference from the low-end market in Datang Town. This time, both sides will have a new pattern of socks upgrading.
The Hosiery of Datang Town in Zhuji City started in the 1970s and flourished in the 1990s. In 2002, the town built the Zhejiang Datang Textile Socks City, which includes the four major trading markets of textile raw materials, socks, socks, and logistics. Its annual turnover is said to exceed 10 billion yuan. In recent years, in order to adapt to the competitive environment, Zhuji has also begun to upgrade this market. The total project investment will reach 2 billion yuan. The new socks professional market, socks flagship store, hosiery headquarters building, hosiery museum, exhibition center, business center, modern light textile raw material market, modern knitting machinery market, etc. Based on the four major markets, it strives to create the industry Chain market group for the entire hosiery industry. It is understood that this upgrade is the first step, a total investment of 180 million yuan, more than 1,300 shops, which is an upgraded version of Datang Textile Socks City socks market, that is, the fourth generation of the market. The upgraded Datang socks market will be the world's largest industrial chain market group. According to analysis by industry experts, the new light textile socks industry expects annual turnover to exceed 15 billion yuan.
In the face of the “risk of raw material price increases†that began last year, the government of Datang Town has formulated policies in a timely manner to guide enterprises in stepping up the pace of transformation and upgrading and supporting socks enterprises to invest heavily in construction of a stockings production line with a lower cost and higher profit. At present, many key stocking enterprises such as Dangea, Shen Yuli, and Dongfangyuan plan to add more than 2,000 sets of imported computer stocking machines. The total investment in single stockings projects exceeds 1 billion yuan. Currently, some equipment has been installed and produced in succession.
The transformation and upgrading is an instant reaction of the government of Datang Town in the face of “the turmoil in prices of raw materialsâ€. At the same time, the Datang Town Government believes that the long-term development of the socks industry is worth considering. Datang people are not satisfied with the development of socks manufacturing industry. In addition to taking the goods through the Yiwu market, they also focus on market cultivation for a long time. The establishment of a brand-new market group has become the inevitable choice for the town's integration of industry and trade and for the revitalization of the town.
For the upgrade of the Zhuji Datang Socks Industry, some insiders believe that the rise of specialized market segments will create pressure on Yiwu. Some experts also analyzed that the grades and brand influence of Yiwu Hosiery have improved significantly in recent years and outperformed competitors. According to the sales data of the Yiwu Socks Association from January to October last year, the once-fade export trend showed signs of rebound. In addition, few foreigners come to China to purchase only one commodity, and Yiwu market has a lower overall procurement cost, so it has an advantage.
He Jinyou, general secretary of the Yiwu Chamber of Commerce, said that as early as the early 1980s, some Zhuji people came to sell socks near Xinma Road in Yiwu. Today, about 50% of Datang socks are sold through the Yiwu market. Yiwu Hosiery is famous for its exports. In the first three quarters of last year, the international economic situation was extremely complicated, unstable and uncertain factors unabated, and normal international trade was seriously impacted and challenged. From the Yiwu socks trade export point of view, the first two quarters of the number and amount of socks exports are mostly in a downward trend, only in March and June two months showed an increase in the amount of the situation. It was only in the third quarter that the decline in the number of exports was eased and the export value began to increase in all directions.
As far as the domestic situation is concerned, the shortage of labor, the increase in the prices of raw and auxiliary materials, and the acceleration of the appreciation of the value of *** have caused the increase in the difficulties of foreign trade production enterprises, which has directly led to rising product costs and increased export pressure. Timely guarantee of exports, product upgrades become the only way for companies. Yiwu Hosiery companies are using their own methods to cope with the crisis, increase investment in science and technology, in-depth study of creative design and foreign demand; at the same time expand the coverage of exporting countries, and expand Russia, Southeast Asia, South America, Africa and other countries on the basis of consolidating European and American markets. Regional market. In addition to product upgrades, companies are also very concerned about the upgrading of the trade situation. According to the data, as the "famous Chinese hosiery industry," Yiwu now has more than 1400 sock manufacturing companies and more than 60,000 sock machines, of which more than 10,000 are imported advanced socks machines. This shows that the overall manufacturing strength of Yiwu Hosiery is still at the leading level in the industry.
Yiwu Hosiery has stronger equipment advantages compared with Zhuji Datang. The city has more than 50,000 advanced equipments such as Italian Ronaldo, Martek, Shengge, Fusheng, and Brothers, with a total investment of more than 8 billion yuan. This also makes Yiwu Hosiery has a strong brand advantage, the industry has 7 provincial-level famous trademarks, 6 provincial brand-name products, 18 well-known Chinese trademarks, 3 Chinese famous brands.
The “China Socks Industry Signature Brandâ€, which represents the highest brand of the domestic hosiery industry, has gone to Yiwu for two consecutive years, namely Langsha and Mengna. Langsha proposed the goal of being the "world king of socks." In 2011, Langsha invested more than 100 million U.S. dollars and introduced about 4,000 new sock machines from Italy for equipment upgrades and production expansion. Mengna's sales network covers the domestic and European and American countries. There are 36 sales agencies in the country and more than 300 franchised stores. There are branch offices or offices in New York, Italy, Milan, Italy, Dusseldorf, Germany, London, UK, Osaka, Japan, and Moscow, Russia.
“High-end manufacturing, institutionalized management and branding have enabled Yiwu Hosiery to open up a new development situation,†said Jin Shanfu, general secretary of the Yiwu Hosiery Association. Last year, the number of socks enterprises with an annual output value of over RMB 20 million in Yiwu has reached 52. Its total output value reached 6.7 billion yuan. In the next step, Yiwu Hosiery will continue to enhance its core competitiveness. The association will strive to create three integrated service platforms: First, to establish a public service platform, such as through the docking with the creative industries, to send more demanding design talents to the industry; second is to establish an international trade e-commerce platform for hosiery enterprises through the virtual market It is better to go international; the third is to establish a standard-setting platform to allow more socks enterprises to participate in the formulation of international standards, national standards, industry standards, and alliance standards, enhance their manufacturing capabilities and expand their influence.
Extended Reading Under the influence of the agglomeration effect of Datang Hosiery, Jilin Liaoyuan's “Northeast Hosiery Industrial Park†is also making full use of the socks exhibition and has achieved considerable development in a few short years. In 2008, Liaoyuan won the title of “Hometown of Chinese Cotton Socksâ€. In 2009, Liaoyuan was named "China Hosiery Famous City" by China Textile Industry Association and China Knitting Industry Association. Northeast Socks Park was identified by the provincial government as "Jilin Province Characteristic Industrial Park."
Liaoyuan Hosiery was once due to a single product, cost advantages decline, coupled with the financial crisis, many Liaoyuan hosiery enterprises have come to the edge of profits. A few years ago it began to transform and upgrade, updated technology, sales direction has gradually shifted from foreign trade to domestic trade. Northeast Socks Park put forward the use of "1+10+N", "platform + service, base + market, chain + brand" mode of operation, the Northeast Socks Park hit the largest cotton socks production base planning.
In 2010, Liaoyuan Hosiery experienced a rise in raw material prices, freight rates and labor costs, and the total cost has nearly doubled. However, this time it did not affect the Northeast Socks Textile Industrial Park. Driven by the leading enterprises of Northeast Socks Textile Industrial Park, more and more socks enterprises have embarked on the road of transformation and upgrading, and began to benefit from the “smile curve†at both ends.
Reporter's Notes Today, there are still many types of textiles shrouded in the shadow of the financial crisis, socks outshine one another. Yiwu, Datang and Liaoyuan Hosiery, as the three representatives of the Chinese hosiery industry cluster, have experienced the development stage of price warfare, homogenization of products, and low grade of products, and have developed to the current precise product positioning, stable quality, and strong brand. It is not difficult to see that industrial upgrading is an advantageous driver for the development of the entire industry.
The major clusters integrate their respective cluster advantages, create a complete industrial chain environment, and grasp domestic and international markets. The upgrading and adjustment of the industrial structure, the level of science and technology, and human resources have increased the ability of the entire industry to resist risks.
Whether it is the 12th China (Yiwu) International Socks, Knitting, Dyeing and Finishing Machinery Exhibition in 2011 or the 10th China International Socks Expo, it provides not only a platform for efficient integration and docking in the industry, but also a showcase. Opportunities for the development of the entire industry. The healthy competition and cooperation between hosiery clusters has promoted the transformation and upgrading of the entire industry, and at the same time has also led to the promotion of related industries. In the future, more Chinese socks companies like Langsha and Mengna will go to the international market.
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