Meet the future Nabi flying bagpipe women's gorgeous turn
December 24, 2012, Hangzhou Xiaoshan, "to meet the future - Bagpipe Colorful Christmas Eve" as the theme, bagpipe women's transformation for the first time after the formal appearance for the national market. As Bagpipe Women's Chairman Feng Yiyue said, I hope the occasion of the new and old replaced, holding hands warm Christmas moment, Thanksgiving past, looking to the future, Bagpipe to the eternal beauty to share with each and every partner.
Apparel industry production accounted for 10% of the national Wenzhou, recently entered the economic winter period. Early change of thinking, innovation and brand development strategy, as a breakthrough in the difficulties of SMEs Wenzhou, the root cause of the healthy development. While Wenzhou enterprises are generally surrounded by negative public opinion, a beautiful woman in Wenzhou wonderful blooming bloom, which is after 12 contained the baptism of the baggage and thick bagpipe women. Transformation, is an important bagpiper women's strategy in 2011, a new definition of urban workplace women's clothing as the starting point, "the perfect integration of professional and casual style of women's fashion wardrobe" as a brand long-term development strategy.
"Pleasing yourself, the more beautiful," Bagpipes for the woman to adhere to the beautiful dream of the brand spirit, after the transition is even given Piper woman "Nabi flying" unique style. Bagpipe stores in more than 20 provinces and cities nationwide, a Chinese women's 50 to become a beautiful brand, bagpipe companies adhere to the company's core values, focus, be good at changing, and continuous innovation breakthrough brand awareness of development, become the Wenzhou economic crisis to grasp the "vitality" to achieve Gorgeous turn the forerunner.
Bagpipe women's spring and summer 2012 new series
Headwind flying, bagpipe pupation for the butterfly
Sheng Shifu, a Japanese-run business, said: "For the crisis, it is very important that enterprises must have cash reserves." The profound brand culture and strength of development accumulated over 12 years is why Bagpipe Women's Womenswear is located in the economic crisis of Wenzhou. The primary factor in survival.
Founded in 1999, Zhejiang Bagpipe Garments Co., Ltd. is a part of Scottish Bagpipes International Development Limited and is responsible for the full operation of the "BAG-PIPE" (Bagpipes) women's wear brand in mainland China. Drawing on the melodious and romantic musical qualities of the Scottish national musical bagpipe in the thirteenth century and rooted in the "bagpipe" music that has passed through its historical enduring vitality, Bagpière's women inherit the "bagpiper" as the symbol of Scottish joy, romance and hope Gene, become a deep brand of music with the meaning and cultural heritage of women's clothing. At the same time, the "bagpipe" tenacious vitality has also given the bagpiper women's constant pursuit and beyond the brand spirit.
12 years of operating carefully, from the "bagpipe" musical instrument to convey the inspiration of music, bagpipers women continue to innovate the core concept of leading fashion to young and strong design team and marketing team as the basis, with high coverage of brand promotion as protection, so that Sales continued to grow at a double-digit percentage point a year, ensuring the franchisee's market share and profits, thus achieving "three wins" for enterprises, franchisees and consumers. Today, Bagpipes Women's Chain stores are located in more than 20 provinces and cities in China and become one of China's most competitive women's wear brands, making them one of the top 50 women's wear in China.
Deep brand culture and operational strength reserves became the fulcrum of the successful transformation of Bagpipes Women 12 years later. Transformation is the starting point for a bigger leap forward. Bagpiper women are well versed in the philosophies of the crisis, seize the opportunity and decisively innovate, integrate the leisure life and professionalism of the working women into the brand new position of the bagpipes, Visual art translates into the baggage symbol of femininity. Unique brand differentiation competitive advantage of the shape, help bagpipe women in Wenzhou economic crisis upwind, the pupation for the butterfly.
Bagpipe women's spring and summer 2012 new series
Women's style, the four major value wins the market
After the transformation of the bagpipe women, targeted consumers located in 25 to 35-year-old urban women. Women in this group are mature and introverted, optimistic, love life, the pursuit of fashion, eager to show themselves and unlimited breakthroughs. They respected.Enjoy and enjoy unlimited sharing of lifestyles, adhere to the fusion of Chinese and Western spiritual culture, urban romance; they are in all aspects of life are glamorous feminine charm, they are the darling of the Internet age.
In order to meet the needs and expectations of Bagpipes consumers, Bagpipes Women advocate more cost-effective fashion products. Cater to the needs of women dressed in different occasions, understand their new needs and their way of life. Thus, the elegant workplace womens dress as the starting point, to build the perfect integration of professional and casual style of women's wardrobe, to create a modern mix and match style highlights the distinctive style, innovative design and excellent quality, a new advocate of bagpipes brand positioning.
In the meantime, bagpiper women insist on drawing inspiration from the Scottish culture and musical qualities, refining not only the style of women's fashion products, but also the essence of the brand that creates beauty and delivers joy. Bagpipes Women gorgeous turned around accurately shaping the four major brands win the market value for the urban women brought a happy and stylish Mood for Love.
One, followed by the trend, is the bagpipe women's clothing since its inception. Dedicated to the "Yue Yue own, the more beautiful," the brand spirit, Piaget Women created a keen fashion trend and innovative inspiration, to help them accurately grasp the popularity, timely capture fashion trends, continue to develop suitable for bagpipe consumption Group product style.
Second, the characteristics of women, bagpipes women's source of life. From 25 to 35 years old women in different stages of the permanent change, the romance of the timeless, oriental women's fresh and elegant charm ... ... these qualities are the beautiful dream of bagpipers women's dress.
Third, the modern city, is the bagpiper women's brand advancing with the times. Modern cities provide women with endless stages of self-worth. Women play an active part in different stages of the city and play different roles. They are not satisfied with creating a single image and pursuing multiple values. The bagpipe womens fashion wardrobe offers a modern woman the magic of infinite stretch.
Fourth, pro-line, is one of the core cost-effective bagpipe women. How to quickly reflect the identity of the brand in the market such as the cloud, really extract the advantages of the brand differentiation, bagpiper women's winning secret is the real care of urban women's inner needs, the product positioning in the high-end at the same time emphasizing the product Vulnerability.
Bagpipe women's brand value of the four refining, a gentle change Wenzhou women's low-key impression, breaking cocoons out, butterflies flying, high-profile pink logo, the first to write the ornate chapter of Wenzhou Women. And its origins from Scotland's "bagpipe" a unique fashion tonality, has demonstrated the unique domineering women's market.
Bagpipe women's spring and summer 2012 new series
Insight into the future, create fashion to convey joy
Behind the magnificent turn of the business entrepreneur forward-looking consciousness. As Alibaba Ma's entrepreneurial famous saying: "The entrepreneur is very important vision, see what others did not see."
The success of bagpipers is not accidental, but inevitable . Bagpiper women since the creation of adhere to the "create fashion, passing joy," the concept of brand development, it formed a bagpipe women's first in the market, practicing in the market brand strength. In the era of financial crisis, where impetuousness and desire were extremely swollen and short-sighted, Wenzhou economic crisis gave Piper women a better chance to transform when some entrepreneurs were dragged by their desire to a dangerous edge. Bagpipe women focus on the long-term future development planning, down-to-earth brand innovation and development strategy to achieve.
Bagpiper Women created a solid business structure through the development of "style brand" and the brand mission of "leading the female beauty in China", injecting a more socially valuable cultural connotation into the brand culture after the transition.
With the firm conviction of creating fashion, the bagpiper women's 12 years of creation have been baptised by several crises such as the women's industry reshuffle, the global financial crisis and Wenzhou's economic crisis, turning each crisis into an opportunity for business growth. From brand personality, product quality , Sales channels to the team mechanism and other brand management in all aspects have been well improved and construction, and gradually developed into China's top 50 women's industry. This is a testament to its correct and forward-looking approach of sticking to the path of brand innovation and distinctive marketing.
On December 24, 2011, when the New Year bell sounded, Santa Claus presented an innovative bagpipe womenswear to the Chinese women's clothing industry, bringing the dream of "Joy of yourself, the more beautiful," to every bagpiper Women, share the brand value of "Create Fashion, Deliver Happiness" to every loyal bagpipe employee and partner. 2011 gorgeous turn, Bagpipes Women ushered in a brand new, worth the wait In 2012, dedicated to the innovative bagpiper women will be its successful brand of scientific concept of steady development for Wenzhou and the national women's health industry into a healthy and positive Development momentum.
Met the future, Nabi flying. In 2012, the company will launch its children's wear brand, "Windward & Di Flute," and Bagpiper will take the first step toward a multi-brand development strategy. The bagpiper women's gorgeous turn around, as always, to create fashion, hard work and reap the joy of beautiful dreams.
Baseball Cap,Sports Cap,Cotton Baseball Cap,Lady Fashion Baseball Cap
Tongshi Silk Co., Ltd. , http://www.hz-scarf.com