Lotto's casual wear Lotto joins hands with Sotto Flag Troupe to perform Avril x Lotto joint series

The sports fashion brand Lotto joins the domestic body theater pioneer Santuo Flag Theatre Group to perform Avril x Lotto joint series

A few days ago, Italy's famous sports fashion brand Lotto (Lotto) joined hands with the three-broad-theater Troupe of pioneering theatrical theater in China to create the “1, 2, 3” drama season for the 15th Anniversary of the Santuo Banner Troupe. During the two-month drama season, Santuo Banner Theatre reinterpreted its seven classic works. Lotto also presents Avril x Lotto's joint series of new products reinterpreted by the characters in the popular dramas of "The Untapped Rhapsody of Rhapsody" and "The Journey to the East". Just as the concept of “Serious Life” is inherited from the Santoqi Theater Troupe, “Let’s behaving in a crazy way”, Lotto, who has always been dedicated to exploring fresh fun, has joined hands with the Santoroqi Troupe for the first time to create a difference in bold innovations for consumers. A different kind of drama experience in the past.

The sports fashion brand Lotto joins the domestic body theater pioneer Santuo Flag Theatre Group to perform Avril x Lotto joint series

Since entering the Chinese market in March 2009, Lotto is committed to building a passionate lifestyle for consumers through stylish, tasteful products. In 2011 and 2012, Lotto teamed up with Canadian pop rock wizard Avril Lavigne to launch the Avril x Lotto joint product line, embody Avril Lavigne's sweet rock style into Lotto Italian fashion design, detonate rock and fashion Passionate collisions, free inspiration, and create a new trend of sports fashion. Ms. Guo Junwen, Lotto China Marketing Manager, said: “Lotto's brand proposition can be expressed in Lot to do. We encourage young people to discover and try various forms and new things in life. This time, we chose to cooperate with the Santuo Banner Troupe. It is because of the fresh and eclectic performance of the troupe that coincides with Lotto’s fun-filled, experiential lifestyle, as the exclusive sports fashion of the classics of “The Reverend’s Unrequited Rhapsody” and “A Journey to the East”. The apparel partner, Lotto, hopes to provide the consumers with a brand new sports fashion experience through the unique interpretation of urban youth's fashion, emotion and life attitude.

The sports fashion brand Lotto joins the domestic body theater pioneer Santuo Flag Theatre Group to perform Avril x Lotto joint series

As the leading figure in the domestic drama, the performance style of the Santuo Banner Theatre's cutting-edge performance was deeply influenced by Italian improvisational comedy. It effectively passed on the theatrical spirit of the dramatist Jacques Le Coquet. Over the past 15 years, Santuo Flag Theatre Group has drawn inspiration from Italian drama, liberated the performers from the neutral performance, explored a richer performing style, and created a number of fresh, interesting and outstanding works. The premiere of the "1,2,3" drama season, "The Daren's Unloved Rhapsody," expresses people's reflection on love through free and bold performance styles and exquisite and unique emotional interpretations. And the pursuit. Unlike the enthusiasm and publicity of "The Daren's Unrequited Rhapsody", "The East Travel Notes" highlights the "sad humor" and "wonderful imagination" of the Santuo Banner Theater. The founder and director of Santuo Co., Ltd. Zhao Wei sees “Journey to the West” as a dream, and “Dongyou” is a wake-up call and return to return to the people’s original original intention and persistence. The classic repertory of “Song Journey to the East”, which made the Stoudemire troupe famous, re-appeared after a few years' absence. The characters in the show were wearing a brand new Avril x Lotto joint product series, which interpreted the “dramatic” sweet rock style. , Demonstrate the representative of the drama of the body and play a different fresh interest from the past. Zhao Wei said: “Stoutuge Troupe has a close relationship with Italian drama culture. Therefore, we are very happy to have the opportunity to collaborate with the Lotto brand from Italy. The joint exploration of the fun life makes the cooperation process very enjoyable.”

In recent years, Lotto has deep cooperation in fashion, entertainment, art and other fields. It not only cooperates in depth with Du Lala Promoting Career, Marriage Battle, and I Know Women's Heart. It has successively established pioneering young artists and internationally popular stars in China to create diverse cross-border products. This time, Lotto is involved in the drama industry for the first time, working with the avant-garde and leading Santoroqi Theatre Company to carry out the core philosophy of the brand Fun Discovery. This creates an unprecedented visual experience and unique style for consumers.