Goliath official website: Gloria Women's gorgeous turn to the new store image sought after

Gloria Women's Store Image

Fashionable, feminine, exquisite, and dignified, the unique and elegant Gloria Women's unique style has now ushered in the overall improvement of the brand, product and shop image, and it has been transformed into a high-end department store.

Since 2010, Gloria has ushered in more and more international and domestic teams. Under the joint creation of a well-known image planning team in Japan, a well-known shop design team in Hong Kong and a product planning team, the US chief VI and a brand positioning team, Gloria The use of materials, tailoring, craftsmanship, packaging, fashion, and compatability have also increased dramatically.

After careful analysis and investigation, Gloria introduced the exquisite Shaoshu series that is more suitable for urban boutique department stores, filling the shortage of small boutique-level women's clothing in China's Shaoshu market. After successful pilots of key shopping malls, Gloria is making a big push into the national market.

Under the guidance of the concept of environmental protection, Gloria's new store showed people the green life of Gloria returning to nature. The big trees in the forest were watching photos and quietly exchanged the secrets of Gulia's travel. The stream was flowing and the water splashed in the air. The beautiful chandelier tells the voice of Gloria; the elegant tiles display the low-key luxury of Gloria; Gelia is surrounded by the forest, the stream, and the breath of nature, sharing the beauty of the world with those who love her.

In 2011, Gloria Beijing Huayu opened a new image with a 220 square meter counter and won the sales championship that month. Subsequently, Beijing Xizhimen Jiamao, New World Department Store, Nanjing Ocean, Hangzhou Lixing, Hohhot Victory, Urumqi Parkson, Yaxin, etc. The new image of Gloria has been recognized by more and more shopping malls, and many old image stores have released plans for new cabinets.

So far, Gloria has had more than 600 stores in the bustling streets of large and medium-sized cities across the country, and its market share has continued to rise. In Europe, the Middle East, and Southeast Asia, there are also many legendary Gloria stores.

How did a Chinese brand open the door to the overseas market and was accepted in this way? Let's take a look at one of the cases: The Gloria Norwegian agent is an experienced professional clothing buyer who stumbled upon her in Egypt. The store, and then persistent pursuit of Guangzhou, China, after the goods, the buyer in accordance with international practices all pay a single, and after returning home carefully arranged to open all the stores. It can be seen that the overall strength of a mature brand is to open the best passport for the global market.

The Norwegian consul general in Guangzhou said in a blog this April: "I recently discovered an interesting phenomenon. Gloria, a native-born Guangzhou women's clothing brand, opened a store in Norway. I believe this is the first time that Chinese brands have used their brands. Entering the European market..." Just a month later, Gloria's second store in Norway has successfully opened in the country's capital, and sales are still unprecedented.

Gloria is emerging in the eyes of people with a more mature and confident image and continues to write legends.