Metersbonwe Zhou Chengjian: 60 million into the store a year super store
For the stripping of e-commerce business, Smith Barney costume chairman Zhou Chengjian's consideration is: "to ensure the financial health of listed companies to ensure that investment in e-business smoothly." However, behind this, it is highlighted the Smith Barney for the employment mechanism, the money mechanism to grasp. Zhou Chengjian, chairman of Smith Barney, disclosed in an exclusive interview with this newspaper that a year's investment of 60 million yuan made the online cost far higher than the cost of a store that suffers from land price. Zhou Chengjian determined to adjust the development of e-commerce business ideas, before and after the decision-making process, the performance of China's high-speed rail to give its inspiration. The outside world is also highly concerned about the traditional clothing industry started, accustomed to sales of enterprises, how to closely integrate with the Internet. Zhou Chengjian said that at this stage, Smith Barney most important thing is not to increase the volume of online shopping transactions, but to consider how the combination of business characteristics and advantages to meet consumer demand, the individual's future energy will be "online and offline half open". October 19, Smith Barney costumes announcement, the controlling shareholder of China Services Investment said it will pay 60 million yuan for the previous phase of Smith Barney's e-commerce business staff salaries, technology development, logistics and distribution and advertising and other projects costs. Once the e-commerce business with sustainable profitability, Smith Barney enjoy the priority M & A. High-speed rail enlightenment Earlier this year, Zhou Chengjian set the company's e-commerce target is: By 2020, Smith Barney sales of 100 billion yuan of e-commerce. The confidence of his remark is that "to keep up with the retail market, we must continue to tap the unknown needs of consumers." Smith Barney hopes to do that, as consumers can not do without the daily needs. At that time, China was entering a stormy era of high-speed rail. Zhou Chengjian believes that Shanghai, as a cosmopolitan city, will take the speed of high-speed rail to penetrate the second and third tier cities in the surrounding fashion standards. At the same time, urbanites entering the era of high congestion are more valued about the convenience of living, and this is also an opportunity for e-commerce. "Why do e-commerce, because the advent of the Internet era, subversion of your inherent mode, you have to keep pace." Zhou Chengjian said in an interview with this newspaper, "In the Internet media to upgrade the Internet community, people Changes in the way of life, the behavior has also changed.In the Internet community, e-commerce is not only a tool, more to reflect the rapid and convenient consumer demand. "The initial decision-making process, Ma show Its a good reference. "You see, Taobao is not a simple shopping platform.This is the same as our clothing industry, 15 years ago, we are relying on the small profits and the sale of the wholesale market to achieve business, and now, we rely on quality, brand, industry thinking mode took place A huge change. "So, Zhou Chengjian, who has never had online shopping experience, first contact with unfamiliar Internet. He believes that as long as the consumer's brand and corporate stickiness, companies can be in this transitional city paced business opportunities. Plan, "Bangbuwang" is to achieve the goal of e-commerce platform, but also will be in order to achieve the vertical integration Smith Barney business. Everything seems to start as the vigorous process of high-speed rail kicked off. In preparation for six months later, December 18, 2010, "Bang Network" trial operation. January 3, 2011, "Bang Network" daily trading volume of more than 1,000 single, sales exceeded 300,000 yuan. Zhou Chengjian smoothly, a greater confidence, the move into e-commerce, but also for the capital market shows the company's future prospects unlimited imagination. Informed sources revealed to this newspaper, according to the original plan, the company hopes in August 28, 2011 to "double happiness." This day is the third anniversary of Smith Barney's listing in the capital market. It will greatly boost morale if we can launch the "Bond Network" officially. According to reports, Smith Barney spent heavily to invite the world's top ten public relations firm Ogilvy PR to write a proposal to heavyweight launched the day, "Bangbuwang", invited spokesmen Jay Chou, Lin Chi-ling and other stars and media help, a hit. Just a month before the set date, everything stopped short. The chief technology officer of Buying Net proposed to Zhou Chengjian: After rigorous technical and logistics platform calculations, the consequence of the "one shot" of the state-owned Buying Network is that agents, cooperative advertising and other measures will lead large-scale users to enter, Web site technical flow can not be smooth support, the site will be paralyzed, the company's existing logistics can not effectively support the needs of large-scale users. During this period, China's high-speed railroad, which had an infinite imagination, frequently went into an accident. Zhou Chengjian began to hesitate: "I do not want Bangbu network as high-speed rail launched like a vigorous, and again and again in the collapse of word of mouth." Based on this consideration, Smith Barney revised strategy: "test release, not large-scale launch, with Traffic growth and gradually correct the problem. "This is Smith Barney for the first time e-commerce business hesitation.
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