Bosideng's 09/10 New Product Launches Highest Talk Between Fashion and Nature
Bosideng recently hosted its most prestigious global fashion event, "The Nightmare Pure Land? Fashion Lijiang," atop the 5,566-meter Yulong Snow Mountain in Lijiang, Yunnan. The event was attended by notable figures, including Gu Boping, vice chairman of the People's Political Consultative Conference of Yunnan Province, Guo Hua, minister of the Lijiang Municipal Party Committee and Standing Committee Propaganda Department, and Hui Jianlin, deputy secretary of the CPC Changshu Municipal Committee and mayor of Changshu.
The fashion show featured a unique collaboration between Naxi Dongba culture and 50 young Naxi performers, who showcased 9 new collections alongside 100 top models from across the country. The winter 2009 collection centered on knee-length vests and tailored jackets, with an emphasis on waist shaping and skirt silhouettes that defined the season’s trend.
For the 2009/2010 season, Bosideng introduced a more casual and refined style, emphasizing natural tones, meticulous craftsmanship, and relaxed layering. The fabrics used included cutting-edge ultra-fine denier nylon, bright powder-coated materials, chicken-foot print crepe, hidden polyester silk, metal fiber twill, 350T nylon silk, and other innovative textiles that set new standards in the industry.
The event, jointly organized by Lijiang City and Changshu City, attracted nearly 1,000 attendees from around the world, including fashion industry professionals, major retailers, and media representatives. Attendees were impressed by Bosideng’s elegant design and the deep cultural significance behind each piece. The event added a new dimension to the ancient city of Lijiang, blending modern fashion with the mystique of the snow-capped mountains.
As the only company in China's textile and apparel industry to hold both the "World Famous Brand" and "National Quality Award," Bosideng continues to lead the way in down apparel innovation, pushing boundaries and solidifying its position among global fashion leaders.
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