Fifth Shanghai International Fashion Underwear Fair: new fashion, new breakthroughs
The Fifth Shanghai International Fashion Underwear Fair, held at the historic Shanghai Exhibition Center, has successfully concluded, marking a milestone in the global fashion and underwear industry. This unprecedented event brought together top brands, buyers, and industry professionals from around the world, showcasing the latest trends and innovations in the sector.
The fair set a new standard by implementing a rigorous selection process to ensure only the most reputable exhibitors and high-quality products were featured. This selective approach not only attracted a highly targeted audience but also guaranteed the excellence of the products on display. As a result, it has become an essential platform for the Asian market, offering a unique opportunity for manufacturers, buyers, and investors to connect and collaborate.
With over 5,122 visitors—up 9% compared to the same period in 2008—the event exceeded expectations. Attendees came from 58 countries, including first-time participants such as Saudi Arabia, Egypt, Tunisia, and Mauritius. The growing international presence highlights the fair’s increasing global influence and its role as a key hub for business and innovation in the fashion and lingerie industry.
Notably, many foreign companies with China-based offices participated, leveraging their dual presence to expand their reach. The top visiting countries included Hong Kong, Taiwan, Japan, South Korea, Thailand, France, Indonesia, the United States, and Italy. This strong regional participation reflects the fair's strategic focus on Asia and its ability to attract a diverse and professional audience.
Renowned brands such as Yi Si Aila, Ou Difen, Ai Mu, Catwoman, Embry, Eve’s Temptation, Wacoal, Maidenform, Private Shop, Lane Crawford, and others showcased their latest collections. These companies sent top executives, including CEOs, project managers, and marketing directors, underscoring the event’s importance in the industry.
Despite the global economic challenges, France, Italy, and the U.S. remained among the most represented countries, proving the fair’s lasting appeal and credibility. Industry experts praised the professionalism and organization of the event, which helped foster meaningful business connections and knowledge sharing.
In addition to product showcases, the fair featured successful business conferences and networking sessions. Over 62 private brand meetings were arranged, allowing exhibitors and buyers to engage in one-on-one discussions. These tailored interactions, supported by Eurovet’s deep market insights, contributed significantly to the fair’s commercial success.
Overall, the Fifth Shanghai International Fashion Underwear Fair marked a significant leap forward in terms of quality, professionalism, and global outreach. It has solidified its position as a must-attend event for anyone involved in the fashion and lingerie industry.
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