23 million euros order cancellation European lingerie exports decline
In the first quarter of this year, exports of woven and knitted garments to Russia fell by 6% to 194 million euros, largely due to canceled orders totaling 23 million euros. This decline was reported by the European Fashion and Textile Export Council (EFTEC) just before the 13th Moscow Fabric Collection. The event, organized by Egedo, took place in Moscow from September 6 to 9, 2009.
According to Eurostat data, total clothing exports from the 15 traditional EU member states to Russia dropped by 15% in the first five months of 2009, reaching 638 million euros. Italy, the largest supplier to Russia, saw a more significant drop, with exports falling by 20% to 281 million euros. France followed closely behind, with a 23% decline in exports to Russian retail customers, totaling 63 million euros.
The president of the European Fashion and Textile Export Board noted that German fashion brands are benefiting from stronger ties with Russian distributors, giving them an advantage over Italian and French competitors. This connection appears to be playing a key role in maintaining Germany’s market share despite the overall downturn.
The EFTEC regularly analyzes apparel exports to Russia, examining major product categories across four consecutive quarters each year. Their assessment of the first three months of 2009 revealed mixed results. While men’s wear experienced a general decline, some segments showed growth. Men’s clothing exports to Russia fell by 16% to 143 million euros, with men’s suits being the hardest hit, down 34%. However, exports of men’s outdoor jackets increased by 4%, with half of those coming from Germany.
Women’s clothing exports fared better, declining by only 6% to 305 million euros. Notably, exports of women’s casual wear rose by 17% to 39 million euros, and women’s outdoor jackets and coats increased by 4% to 29.5 million euros. Female jeans also saw a 15% rise, reaching 12 million euros. Italian women’s wear exports to Russia, however, dropped by 16% to 106 million euros, while Germany maintained its position, exporting 116 million euros worth of women’s clothing in the first quarter.
Underwear exports from the EU15 to Russia fell by 23% to 72 million euros, which the EFTEC attributes to the economic crisis affecting consumer spending. Men’s underwear exports declined by 29% to 8 million euros, while sales of lingerie, bras, casual wear, and swimwear dropped by 22% to 64 million euros.
A major factor behind the sharp decline in European lingerie exports to Russia was the French tights industry, which lost 55% of its exports due to order cancellations. Italy’s exports dropped by 18%, while Germany managed to limit the decline to just 6%. These figures highlight the varying degrees of impact across different countries and product lines in the European textile sector.
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