Cultural creativity is the key to Liubian development

Qiu Qilu culture came to the large production of Liubian Crafts - Linyi City. Once he entered the exhibition hall of Wancheng Arts & Crafts in Luancheng County, the reporters were attracted by the exquisite craftsmanship and variety of willow products. “Our products do not seem to have a high technical content and are basically hand-knitted, but the cultural ideas contained in them are the most critical.” Zhao Chao, the general manager of Wanquan Arts & Crafts Co., Ltd., broke the news and unleashed the handicrafts for Liubian. Cheats.

Creative works rewarded basket baskets, wicker boxes, picnic baskets, hanging baskets, lamp shades, cat litters, and bird's nests. In the exhibition hall of Wancheng Wanquan Arts & Crafts Co., Ltd., these sizes were varied, and a wide range of grass and weaving products were made profitable. The eyes of a pedestrian in the Qiu Qi Lu culture line. “We now have about 10,000 varieties. The showroom we are looking at now only stores a small part of our company's samples.” Zhao Chao told reporters that there are a wide variety of willow products, in addition to simple baskets, clams, clams, and wicker boxes. In the constant exploration and innovation, we have formed laundry baskets, flower pot sets, picnic baskets, hanging baskets, lamp shades, kennels, cat litters, and bird's nests. In the export of foreign trade, the formation of low-grade goods has become a high-grade appreciation effect. “Like this kind of wicker pet cushion, it is our new breed in recent years, and exports to Europe and the United States are very popular.”

“This type of wickerwork pattern looks various, but it is very simple to weave it by hand. The key to handicrafts is creativity, and the idea is integrated into the hand-weaving process.” Chao Zhao told reporters that in the United States, a willow of the same specification Dog baskets, because of their different colors and skill levels, some are priced at 200 US dollars in supermarkets, and some sell only a dozen US dollars in the flea market. "So we attach great importance to the development of new products. We are now developing hundreds of new products every year."

This reporter learned that in order to encourage innovation, in addition to the company's carefully arranged Liubian Exhibition Hall, Zhao Chao also gave special awards to novelty craftsmanship and ingenious craftsmanship. “We encourage innovation in the weaving culture of Liubian weaving, and strive for new varieties of orders every year. increase."

Creative ideas can lead to big orders. "You see the frame with a few straw ropes in between, or the inspiration derived from the stories that happened to me." Zhao Chao pointed to a reporter in the exhibition hall and told a reporter about the finished grass and weaving products. Such a story: In the first two months of the Guangzhou Craft Fair in 1998, one of his business friends pulled a large truck rope and temporarily stored it in the company's warehouse. Later, the grass was not taken away. There was a lot left in the warehouse. At that time, Zhao Chao thought, could he combine the remaining straw of these warehouses in the wickerwork products?

However, at that time, Liubian products were still relatively simple materials for Liubian. This idea was repeatedly tested by Zhao Chao and finally applied to Liubian in the Guangzhou Trade Fair. “The trade fair of that year was very successful. The finished product on the spot was set by foreign customers. There are big orders and there are big orders for creativity.” Now, Liubian products, which are constantly pursuing cultural innovation, are continuously sold to more than 30 countries and regions such as the United States, Japan, Canada, Germany, France, and the Netherlands, and are on the international market. leading position.

Although creativity can bring big orders, due to the simple mechanical operation of this handicraft, the development of willow products is now facing a bottleneck. “Now our team of weaving and weaving is continuously shrinking, and basically it is 'not free.' Old people."

Zhao Chao told reporters that there are fewer and fewer people in the village. The women who were involved in the weaving of the wickerwork are also working outside. “The higher the level of cultural life of our people, the fewer people will be participating in the Liubian series. This is also a good development for the people’s culture. Phenomenon!” Liu Chao told reporters with a joke. “With the development of economic culture, if we do not do it here, we will buy American products.”