Wang Xizhi Helps Japan's Tide Brand 45R Store into Causeway Bay

45R celebrity supporter Lin Xiaofeng couple

The 45R, a Japanese clothing brand, has always held an opening party in today's fake Leighton Centre new store in Causeway Bay. Mr. Jiang Bingsu, Executive Director of Xiyan Co., Ltd., and Mr. Takahashi, Mr. Takahashi, President of 45R presided over the traditional opening ceremony of Japan. , 45R celebrity supporters and singer singer Wang Yizhi also attended with a crowd of 45R fans.

Located in the third 45R fashion brand cluster store in Leighton Centre in Causeway Bay, the Japanese team defined the shop theme as “a wooden house”. They believe that the original production by Japan, all kinds of wood is the best partner to display the 45R signature jeans, T-shirt and bandanna bandanna (Bandanna), at the same time most show the deep meaning of the brand. The wall was made of Japanese cedar wood, and the clothes racks and steps were made of local cypress wood. The stepped handrails were made of Japanese wood. These woods had their own aromas and patterns, and they were particularly young. Lighter-colored wood, which the Japanese call "God's Wood," brings luck. The interior decoration of the new shop is full of wood and it feels natural and comfortable. It will make guests feel at home and enjoy a cup of hot tea.

Guests entering the store and stepping on the steps will be attracted by its red R-shaped R-brand logo. This seemingly simple English letter has far-reaching significance for the brand – the horizontal R-shape is like the rising sun, representing Looking forward to vitality, R is also the origin of the brand concept, representing “Roots”, the root of things, showing that clothes are not bound by trends, each owning history and stories; R also represents the enthusiasm of Japanese teammates, designed for many years. To establish the experience and persistence, in order to achieve superior quality, so that clothes can be passed on from one generation to the next, the spirit of 45R.

Carefully, you should notice that the Leighton Center's new store's brand logo is different from other Hong Kong 45R stores, emulating the concept of the brand Shibuya Store in Japan. The left side of the logo is marked with an inverted English letter R. The image is protected by wings. On both sides, the symbol of the new store can be even more powerful, so that the 45R's belief in respect for nature, high quality flourish, in the young man's concentration in Causeton Bay, Leighton Center new site, infected with more supporters of different ages. The 45R signature jeans will be one of the focal points of the new store. The store is equipped with the most complete 45R jeans in Hong Kong, classic or improved, with or without wash water. Regardless of the appearance, goods and business philosophy, Japanese colleagues hope that the new store will be comparable to the local Shibuya 45R store, and will gather all kinds of people in the busy market to create another 45R myth.