Some new ways to promote e-commerce websites

[China Glass Network] Some of the newer promotion methods used in e-commerce websites. The usual promotion methods are not too cumbersome here.

New promotion method 1: SNS community promotion
Speaking of the SNS community, everyone will immediately think of Kaixin.com and Renren. There are many SNS websites. For example, it is more difficult to add friends. It must be verified. SNS websites are shielded from search engines for privacy. Conducive to the traditional SEO & promotion model.

But now is the era of WEB2.0, what is required is interactivity. For example, Taobao C2C merchants produce a soft article recommended by the boutique Taobao store. Maybe in a short period of one week, they will get tens of thousands of recommendations, such as group purchase. The website integrates some discount information and group purchase information, and is also recommended by ONEBYONE. This kind of recommendation attracts direct traffic and potential users. It is not like the past promotion to the search engine. These are done as usual. If the user sees it and gets their approval, it will be half the success. In this promotion, word of mouth, marketing, and hype will account for a larger proportion.

Therefore, in the promotion of e-commerce websites, we must also pay attention to the promotion of SNS community. Don't think that SNS community is the place where everyone can pass the time and share videos. In this interactive WEB2.0 era, everything contains business opportunities. It depends on whether you are Can grasp well.

New promotion method 2: online shopping platform / e-commerce platform

Just like the initial website of the Internet, due to the rise of e-commerce, a large number of e-commerce websites have appeared, which makes users pick the eye. At this time, they believe in some professional e-commerce and experience one-stop shopping. For example, a user needs to buy a brand handbag, although he knows some professional B2C websites that sell bags, but he also hopes to shop around, this time e-commerce station can help.

E-commerce concentrates on all kinds of high-reputation B2C, C2C, group purchase, Taobao, and pats high-reputation merchants. In the early stage of the development of e-commerce websites, all kinds of high-reputation online shopping websites are included for free. Therefore, We can log in to our famous e-commerce sites for free, choose the correct classification, and try to fill in the details of your own description and website description. If you have a rating and message system, you can use your personal account to conduct word of mouth. Marketing.

At present, some e-commerce has started to charge. I recommend a free e-commerce/online shopping and buy things here. (Although this station is a free collection of boutique online stores, it is a manual review, so if you want to be included, you must do it well. Some internal work, such as a complete company and customer service contact information on the website, provide various shopping protection, and secondly, when applying for login, various materials and descriptive words cannot be filled in casually, and must be carefully filled out. Being included will bring a lot of traffic, reputation and potential users to the website.

New promotion method three: Weibo marketing promotion

Weibo has suddenly emerged since the second half of 2010. The logo is the comprehensive development of Tencent Weibo, the continuous development of Sina Weibo, and the public beta of the emerging Baidu. Tencent QQ users start a large number of Tencent Weibo, interactive. The sex is very strong, so the new microblog marketing means began to rise.

You can organize your website's boutique products, group purchase information, discount information every day or one cycle, publish it on Weibo, and add friends and interact with other people, so that all kinds of information you post will be broadcast by others. Because the popularity is not prosperous, you can engage in some activities, such as taking out some cheap small items or coupons to pump, the first, X, and users of the broadcast message. This promotion, like the SNS promotion, is based on WEB 2.0, and the traffic obtained is real users and potential users.

New promotion method four: e-commerce media construction

Nowadays, the general B2C website has its own news release system, which can be promoted and promoted through mutual soft texts. At present, there is an e-commerce cooperation media group, group number: 12836663, which can negotiate soft text cooperation, advertising cooperation and business cooperation. Only for the participation of e-commerce websites, please verify and enter your own website name and domain name.

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