Seven wolves spring and summer new conference launch detonated 2012 market expectations

Even continue the rapid development of a few years, so that seven wolves children's clothing market has great confidence in the future, which Septwolves 2012 spring and summer new conference theme has been fully reflected. Septwolves order for the theme of "jump", passing out a thriving vigorous vitality, meaning seven wolves children's clothing rapid expansion of the scale of development, the growing market influence, seven wolves swept the children's clothing area in an unacceptable situation. At the same time, also shows that seven wolves children's clothing team ready to actively seek a new round of product and brand tone upgrade. Septwolves children's clothing 2012 spring and summer new products to the "aristocratic college" as the theme, the continuation of the consistent British style line, the plaid, stripes and other classic elements of innovation and fashion design, interpretation of a different kind of gentleman fairy children. British style dress has new changes in each season, the same is the share of elegance and charm, the new season is divided into "campus life", "sea" and "campus sports" three series, Qingli 4 to 14-year-old boys and girls to create a unique stylish dress. "Campus Life" series of eye-catching fashion - with blue and white to inherit the classic, with a changing lattice with a cardigan style to break through the traditional, small suit jacket, striped tie, cute skirt, jazz hat, etc. will be the traditional British College uniforms and personality mix and match non-mainstream single product, 尽显 elegant, sweet and dignified. "Out of the sea" series by changing the sailor stripes, anchor patterns of different widths, the combination of classic figures and sailing prints, highlights the free and clean sailing style. The series uses a self-cultivation cut, highlighting the comfort of wearing, so that small gentleman little ladies can unfettered enjoy vacation, travel and other outdoor life. "Campus Sports" series will be the adult world's popular elements - big numbers, letters, color stripes, etc. have played delight, small gentleman put on Polo shirt, denim shorts, hold rugby, big men oriented to type dad posture ; Little lady taking advantage of innocence, easy to control a variety of pink rainbow Polo shirt, wave tennis racket, turned the most dynamic sports baby. It is worth mentioning that this new conference for the first time added three static exhibition theme. According to the different themes of the three product lines, the three static exhibitions use newly developed props and models to create the visual effects that best embody the series, enabling guests present to listen to the designer's interpretation of the design concept while enjoying the product Bring the experience of wearing. In addition, the new conference after the end of this type of static exhibition will begin to apply to seven wolf children's clothing shop window display. For children's wear, the terminal store is a direct manifestation of the brand image, while the window display is the most direct way to shop terminal performance. Septwolves children hope that through the beautification of the terminal window display shop, on the one hand to facilitate consumers to feel more intuitive style of products, a clear understanding of the main push of the season products, access to fashion information, driving sales; on the other hand is conducive to building a terminal store Beautiful scenery, to attract the attention of consumers, highlighting the brand tonality, enhance the brand image, and gradually formed a unique brand culture seven wolves children's clothing. "The development potential of children's wear is huge." Zhou Shaoming, the general manager of Septwolves, said: "In the last three years, the growth of children's wear at seven wolves has rapidly taken the commanding height of the Chinese children's wear market. In the next few years, Septwolves great brand influence and strong marketing channel capabilities, there will be a longer period of rapid development. "Seven wolves Director Yu Mei said the children's clothing, there are indications that the next period of time, China's children's wear industry will usher in A new era of development. She analyzed that the relevant data show that the annual growth rate of China's children's clothing market is extremely alarming, showing double-digit consecutive year growth in 2009, the total market consumption of children's clothing in China reached 75 billion yuan in 2010 to 100 billion yuan. However, the Chinese branded children's wear market has not yet reached a mature stage. Compared with adult men's and women's wear, the children's wear market is significantly behind in terms of scale, market position and sales volume. Therefore, the apparel industry is appraised as apparel Industry has the most potential areas. In order to quickly share the rapid development of the children's clothing market huge cake, as early as 2006, septwolves keenly aware of the children's clothing market prospects and decisively seize the development opportunity to enter the Chinese children's wear market, launched seven wolves follow the adult style installed and Seven wolves, brand culture, children's wear, and strive to bring consumers more different experiences and needs. Yu Mei said the seven wolves children's clothing advocacy of the concept of family dress, giving more clothing on the family, on the family, about the inner world of human nature, to close the distance of family relations, sharing a better life time. Septwolves children wear seven wolves followed adult equipment installed in Europe and the United States style, extensive draw on the elements and essence of oriental culture, both pay attention to the beauty of the costumes and highlight the beauty of the United States, praised the "combination of Chinese and Western, both Italian shape" unique children's clothing culture. Yu Mei said that in the next 3 to 5 years, China's children's wear industry will complete the industrial structure upgrade and diversify further, while the continued prosperity of China's children's wear market provides vast possibilities for development and market potential for the vast number of merchants. She disclosed that in the future, Septwolves Children's Wear will continue to focus on better serving the consumer, service market, service dealers and distributors to launch a new round of wolf tour, through innovative product development and design, continuous improvement of wearing experience; Market, rapidly expanding network coverage; enhance brand image and influence, the seven wolves children's wear into China's most influential children's clothing.

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