Dior Women's Boutique opened in Guangzhou

Recently, Dior officially opened its Dior Womenswear boutique in Guangzhou on the first floor of Taikoo Hui. This will be Dior's 19th franchise store in China. The in-store design inherits the style of Dior's main store in Montaigne, Paris. The perfect combination of French elegance and architectural art presents a new shopping space. The transparent glass façade is enveloped in a white silk curtain, displaying the famous rattan pattern.

Taikoo Hui is one of the large-scale development projects of Swire Properties in Hong Kong. Its management and property operation model has also brought new development experience to the shopping district. In particular, it owns shopping malls, office buildings, high-grade hotels and cultural centers, and has gathered business and trade. Activities, leisure and entertainment, and cultural appreciation are all in one, breaking the traditional single retail model before allowing the Tianhe shopping district to present a complex business model. Taikoo Hui has gathered more than 180 domestic and foreign high-end brands, CHANEL boutiques, GIORGIO ARMANI, Tiffany & Co., COACH and other international first-line brand shops are also stationed in Guangzhou for the first time.

Dior basic information

Format: Apparel/Apparel: Men's, Women's, Apparel; Accessories/Cosmetics: Cosmetics, Perfume;

Major outlets: Shanghai, Beijing, Hangzhou, Shenzhen, Shenyang, Chengdu, Dalian, Tianjin, Guangzhou, Nanjing, Harbin, Inner Mongolia, Ningbo

Total number of shops: 19

Shops: Direct, Agent

Dior site selection requirements

Preferred Property: Commercial Complex, Shopping Center, Commercial Street

Property use: lease, cooperation

Demand area: 100-400 square meters;

Contract term: 5-10 years

Site selection criteria:

A. City centers with frequent commercial activities;

B. Large and medium-sized cities, with high population density, sufficient fashion elements, and large consumer groups;

C. Shops are located in the prosperous commercial street, high-end community, and community. The surrounding area has a high-quality business environment (near the famous large-scale stores);

D. The area is more than 100 square meters.