Common reasons for website reduction and reduction of rights
[China Glass Network] Here are the common reasons for solving the following websites and their solutions.
1. Outer chain anomaly
The external chain is very helpful for improving the weight of the website. Similarly, if the abnormality of the external chain will directly lead to the website's demotion. There are many cases of abnormal external links. In common cases, there is a sudden surge in the external chain, a large number of external chains are deleted, a large number of external chains, a single external chain, and a linked website are K and so on.
Therefore, webmasters should pay special attention to their external chain situation. When doing external links, there is a special document to record, so that the problem of deleting the outer chain can be discovered in time; the outer chain needs to be diversified, and it is not necessary to link. The homepage of the website can link the pages related to the keywords; do SEO should not be anxious, buy a lot of links, or stop doing the link immediately after the effect is effective, and must be avoided as much as possible; often check the website friendship link, if If you find the problem website, you should negotiate with the other webmaster. If you have to, you can temporarily stop the link. The external chain is not heavy. When you are doing external links, you should choose high-quality related websites, make high-quality links, and ensure continuous and steady growth for a long time. Linked websites should be carefully selected, because these websites are also likely to be implicated in our website when they are K. Therefore, it is better to observe a website for a few days before making an exchange. It is better to choose a website with stable snapshots, inclusions and traffic. .
Tips: The question and answer system is a common external chain place for many webmasters. In comparison, Baidu knows that Sina love is stable but the pass rate is relatively low, while SOSO asks, Sogou question and answer pass rate is higher and more stable, and Yahoo! Although the knowledge hall is high in weight and easy to be deleted, Tianya Q&A audit is almost loose, but it is easy to be considered as a spam link. Therefore, webmasters should choose the appropriate external chain according to their own abilities and other websites. .
2. Over-optimization
Over-optimization is often the task that the eager webmaster will do. The website will not increase the effectiveness of the SEO every day, but no one fully understands the calculation method of the search engine. If there is a slight accident, there is suspected cheating. Especially at the beginning of the station construction, the weight of the website is not high, and it is almost impossible to eat a fat man.
The preferred development method of the website is gradual, not to say that it is not optimized, but to gradually optimize. If the keyword density of a website suddenly increases from 2% to 8%, although the keyword density does not exceed the normal range, the keyword increase The situation will also be questioned, so you can go step by step, first adjust the keyword density to 3%, stabilize for a period of time, and then to 4%, 5%, etc., so the search engine is more acceptable. The same high-quality external chain can not be bought, but it must be divided into batches, and can not be stopped at the same time. Steps are not necessarily big, but they must be stable. One step at a time is the way to long-term development.
3. Website instability
Website instability includes many aspects, such as unstable server, often unable to open the website; frequent changes to the website; frequent revision of the title of the website; website change program; website content cannot ensure regular updates; website programs have loopholes, etc. The factors are the fuses that lead to the reduction of power.
The webmasters must choose a good server for the website. If the website is often unable to open or open slowly, then more optimization work is in vain; the website design should be considered at the beginning, and it should not be easily changed after the completion. The less the better, the title of the website is of course not changed. Occasionally, the minor modification is not a big problem, but the big change is better than three months. Each website program has its advantages and disadvantages, and a program is selected. Don't change easily, you must change the path to be the same. If you don't get it, you have to make up for it by other optimization methods. Search engines also like stable things, so the timing update of the website is also very important. Of course, the update is not a large number of collections. Work, you can reprint other people's articles, but you must not collect them in large quantities. The website must maintain its own unique content. Original and pseudo-original articles are essential; you should regularly check the website, check your website source files, and find programming. Vulnerabilities and fix them in time.
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