Network logo urging universal website Guangdong old font network logo

[China Glass Network] Now, the enthusiasm of traditional enterprises to carry out network marketing is unprecedented, but behind the enthusiasm is the cold reality. In Guangzhou, many “old brand” “network trademarks” are in the hands of other provinces; in China, there are more than 210 enterprises called “Volkswagen” and more than 160 enterprises called “BMW”.
According to the “2011 Famous Brand Repetition Rate Survey Report” released by the China Electronic Commerce Association Network Intellectual Property Promotion Center, the top 50 companies in the world have more than 70% brand repeat rate, while the top 50 Chinese brands have duplicates. The rate has also reached 42%.
This is a signal "reserve the network identification resources, the implementation of 'network-wide brand protection' measures will be the future development direction of commercial brands." Network marketing expert Li Feng said.
Marketing Wars urging "Universal Website"
According to authoritative statistics, in 2010, the scale of e-commerce transactions in China exceeded 4.5 trillion, 90% of which came from traditional enterprises to conduct transactions through network promotion. This means that "the success of online marketing determines whether the company can win a place in the future 'e-commerce' era." Shan Ren, chairman of Shanren Information Co., Ltd. said.
Here, the evaluation of the effectiveness of online marketing has both the problem of “improving brand awareness and promoting performance growth” and the brand protection of corporate online.
Zou Jinyuan, head of the enterprise of Bailu Rongwei Copper Door Factory in Guli Town, Changshu City, told reporters that after registering the general website corresponding to the corporate brand, they found that they can enjoy the Sina universal website channel and the famous website as long as they log in to the universal website “Winning Alliance”. The search engine, the national 100 information port heat station and the Shangshangtong platform have four advantages, and display their own brands in all aspects. “Compared with the traditional marketing model, this marketing model breaks through the high cost of traditional channels; at the same time, borderless network channels also make it possible for us to expand the national market in a short period of time, and the annual cost is fixed. Don't worry about the advertising price 'selling high'."
It is reported that more and more small and medium-sized manufacturing enterprises and medical enterprises are beginning to register their general-purpose websites in batches and invest in the tide of network marketing.
The "old"
On the contrary, many “old-fashioned” merchants in Guangzhou lack network marketing awareness, which leads to the common website being placed in the hands of others. For example, Guangzhou’s famous old name “Baoshengyuan”, its universal website is in the hands of a bee products company in Hong Kong, another famous old name is big three yuan. The common name website of the same name of the restaurant was registered by Beijing Yi Trading Company, "China Domain Name Service and Security Status Report" shows that the total number of domain name servers in China is nearly one million, but more than 50% of domain name servers are relatively insecure, and 57% of important information systems. There is a risk of domain name resolution.
The newly revised version of the "Common Website Dispute Resolution" can better solve the "brand network security marketing problem."
Huang Xiongwei, general manager of Guangdong Reciprocal Technology Co., Ltd., a general-purpose website registrar, told reporters that the universal website has a distinguishing feature that allows network visitors to distinguish between providers of information services. In the era of network economy, enterprises can only effectively protect and enhance the value of old brands by combining traditional culture with modern technology.
The famous Internet legal expert Hu Gang also suggested that the “old name” is an intangible asset. Enterprises should register the general-purpose website in large quantities, and build a corporate online brand protection circle.

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