Seven strokes to identify exhibitions**

Once in the Chinese trade newspapers and magazines, an article titled "The Domestic Exhibitors Are Bluffed" was reported, which aroused widespread concern in the industry. Similar events such as fraudulent exhibitions have become commonplace in the exhibition industry. How to prevent such incidents from happening again is the most discussed topic among exhibitors. Zhang Qiang, a member of the Exhibition Theory Research Committee of the China Exhibition Center Association, and the general manager of the association's joint agency, pointed out that an important reason for this type of incident was the lack of self-protection and awareness of the exhibitors. He believes that checking the existence of the organizer through the Internet is a good way to avoid being deceived. Through online inquiry, exhibitors can initially determine whether the organizer has been approved or filed for specific exhibitions, exhibitions, and forum activities. If such information cannot be found, such exhibitions should be carefully attended. He said that the current domestic exhibition organizers mainly include government agencies, industry associations, chambers of commerce, government-affiliated companies, and state-related agencies that have approved batches of exhibition companies. Most of the exhibitions are organized, hosted, co-organized, and supported by media organizations. Apart from identifying the organizer, exhibitors should also pay attention to the relevant information search of the organizer, for example, whether the business entity is in existence through the business sector.

Zhang Qiang believes that we must start from the following aspects:

I. To verify the authenticity of large-scale exhibitions and exhibitions, there must be an industry department or agency in charge of the higher level to file records and instructions. If there is no approved word in the large-scale exhibition information you received, please promptly query the information-issuing organization to identify and approve the documents. The authenticity.

II. Verification of venues In some exhibition disputes, the exhibition venue is also a topic of more concentrated discussion among exhibitors. Some exhibition companies often have not yet customized venues when they run the project, but they have started to attract merchants. Finally, due to venue problems, the exhibition has caused accidental abortions. . Nowadays, some large-scale exhibition venues in China have set up venue reservation departments. Exhibitors can inquire whether the exhibition is scheduled or whether they have to pay venue rental fees.

III. Consultation Judgment Most of the large-scale exhibition organizers currently held will set up exhibition consultation offices. The consultants have an in-depth understanding of the exhibition contents. Exhibitors should consider carefully if they find vague statements in the consultation.

IV. Payment by Sections to Avoid Deception Most exhibitions or conferences need to pay related fees in advance. In order to prevent accidents, exhibitors can choose to pay on site or pay deposits first, and pay other fees on the day of the meeting. For merchants participating in the exhibition, they can make choices based on the needs of the company's development through observations from other sources.

Fifth, identify the official seal Exhibitors must check the integrity of the official seal before the exhibition, whether the official seal and the name of the unit is consistent, verify that the official seal of other exhibitions of the manuscript, with official seal.

Sixth, the power of attorney of all large-scale exhibition meetings are set up investment commissioned units, and apply for certification. Exhibitors may check the qualifications of the exhibitors through consultation and request the other party to issue a certificate of entrustment. If there is any doubt, the exhibitor shall promptly verify with the organizer.

VII. Beware of cross-year scheduled traps Some high-quality brand exhibitions or conferences will inform the exhibitors of the time, location, and other relevant information during the exhibition. Some people will use this information to plan the same type of exhibition and conference project, hold it in the same period, conduct business promotion with the same name or content, disrupt the market, and cause confusion to demand exhibitors. For the sake of safety, exhibitors must contact the organiser of the exhibition or conference directly when making a multi-year booking to avoid making mistakes.