JUST DO YOU NEED-- Day Nia, take what you need
Sometimes it is not that I do not understand, but that the world is changing too fast.
In our childhood after 80, there seems to be no concept about dress. In a blink of an eye, as our generation has been in its eve, we can recall the earth-shaking changes in just over a decade.
The same is true of the apparel industry changes, as a child, we need to "wear warm wear clean"; grown up, we pursue the "wear beautiful and wear fashion" into the mature stage, "dress taste, personality and pursuit Self "has quietly become our theme.
Famous brand women's apparel Dayton Antonia slogan "JUST DO YOU NEED", always reminiscent of the Nike brand classic phrase "JUST DO IT". However, even if the words are the same, but the emphasis is on brand core culture is not a small difference. Nike JUST DO IT emphasizes a "just do" campaign fighting spirit, its spokesman is Jordan, Bryant, Carter and other all-star sports stars. If you think you've chosen to buy Nike among many brands just because it's "good quality, beautiful," then maybe you do not know yourself.
And Denia's "JUST DO YOU NEED" (Chinese literally: "Take what you need" or "Do what you want") emphasizes the individuality of an urban woman who pursues and explores her own idiosyncrasy in her fashion life Culture, and many years ago, women first feeling buying apparel, only emphasize the number and style of shopping habits are completely different. Due to the emphasis on fashion design in the fashion design with the convergence, coupled with most of the apparel fabrics are from abroad, making Daytona brand clothing with a strong European fashion style; the same time, the design work by the Chinese designers to complete , So Denia will be European fashion style and traditional Chinese aesthetic elements well together, both stylish and beautiful Chinese people in line with the aesthetic concept, can be described as a good choice for urban women.
Mr. He Junfeng, chief marketing consultant of China Southern Garment Industry Federation (CSCU), believes that the most important thing for women's apparel is to grasp the consumer psychology of female consumers. With the deepening of China's opening up and the personalized clothing, Modernization has become an undeniable megatrend, for apparel companies, to grasp the trend of this industry is particularly important.
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