Nine ways to attract customers with online marketing
[China Glass Network] In the network age, network marketing has become one of the main marketing methods for people. So, what are the methods for enterprises to attract customers with network marketing? In order to make everyone better network marketing, nine networks are summarized. The method of marketing to attract customers is for reference.
Enterprises need to attract customers through online marketing. The following nine methods are worthy of reference.
First, the product form is diversified and the appearance of the product is colorful.
Personalized consumption characteristics necessarily require a form of product diversification. Strengthen the industrial design of commodities and develop products with different styles and shapes. At the same time, it must be diversified in appearance color, and it is necessary to keep up with the popular colors of the times. For example, in the mobile phone market, before the birth of the Nokia 5110 color-shell mobile phone, no manufacturer could enter the general consumer market on a large scale. Because the black color makes consumers no more consumer choices, until the advent of Nokia's color-shell mobile phone has made a breakthrough. Another example is Konka's colorful small paintings, the combination of various shapes and colors, which caters to the consumption preferences of the E era and has achieved great success.
Second, the brand is personalized, and the brand connotation is deepened.
E era pursues brands, but lacks brand loyalty. In response to this feature, companies should strongly shape the brand's individuality, while deeply exploring the depth and breadth of the brand, so that the brand image gives enough tension. Under the premise of unifying brand personality, we will keep up with the characteristics of the times, expand the cultural connotation of brand bearing and enhance brand value. In addition, according to the E era advocating the "knowledge hero" and "digital elite" psychology, in some high-tech enterprises, the proper exploration of the legendary story of the founder of the company is also a good strategy for the brand. For example, Zhang Chaoyang's personal charm has added a lot of color to the search arc website.
Third, the market segmentation is personalized, and information communication is interactive.
With the development of Internet technology, the segmentation of the target market is not only subdivided into a group, but subdivided into individuals. Consumers in the E era will participate in the production of goods as a true “producerâ€. Therefore, the market of the company should be every different customer individual. This requires a good communication. For example, online virtual communities have become very popular. One-to-one marketing, relationship marketing, database marketing, Internet marketing and other marketing models will eventually become necessary. For example, in Amazon's database marketing, Amazon Bookstore has begun to provide personalized bibliographic recommendations based on the customer's past shopping experience.
Fourth, the marketing channels are flat and the value transfer is practical.
Based on the diversified needs of the E era, companies must reduce the distribution channels and strengthen the information communication and service functions of the channels. Long channels will erase the timeliness of information and communication. This is unbearable for the impatient E-era community. At the same time, the E era has a generally high level of knowledge, and it is not easy to be confused by the endless variety of products that are refurbished, and pay more attention to the practical value of goods. Therefore, the value of delivery should be realistic and practical. They like to try and buy first, and experience the value of the goods. Therefore, in the circulation of goods, especially in the terminal market, E-time trial products should be encouraged.
Fifth, advertising and idolization, and various means of promotion.
The ages of the E era are generally young, and the stars with youthful vitality and individuality will have a strong affinity for the E era. It is a good strategy to choose the star that E era advocates as the product image spokesperson. For example, the Wahaha Group chose the idol star Wang Lihong, and Robust chose Dawn. After a series of less successful advertisements, the Rising Sun Group chose the stars E, Chen Xiaodong and Fan Xiaoyu, who had enjoyed the E era, and the product sales achieved great success. In addition, the promotion method for the E era must be flexible and novel. For example, large-scale delivery activities on holidays, buy one get one free event, trade show activities, amusement activities, etc., coupled with the new and lively POP advertisements, in order to increase the relaxed atmosphere of the store and promote sales.
6. Establish a website with an independent website. The website is maintained by itself.
Make the website truly a window for the group's business activities. Frequently, the new website not only gives visitors continuous commercial value information, but also enhances the traffic and potential business opportunities. It also enables old customers to feel the vitality of the group's economic work.
Seventh, with the help of online media, high-intensity, low-cost, targeted promotion of their own websites.
First, it was carried out on the electronic bulletin board of well-known websites at home and abroad. For example, the Chinese Alibaba website, the English car network, the United Economic and Trade Network, etc., there are about 50 in total. The basic guarantee is that every month of these websites has new news of our group, because their visitors are mostly business people, especially the "professional counterparts" domestic and foreign buyers, some business websites and our business. Very close, and their visitors are often potential customers. The second is to join the business information database to improve the chances of the website being searched by visitors. Many comprehensive business websites have some open business information bases, and we have selectively logged in, there are about 30. The third is to send regular emails to the customer base. After years of online work, we have collected about 1,000 E-mails. The owners of these E-mails are some of the automaker's purchasing supervisors, some are parts dealers, some are general trade leaders, and some are fans and designers of these products. Of course, this customer base is also dynamic. Some circles come in and some are also withdrawn. We always keep around a thousand. In the past few years, we have sent more than 2,000 emails to 160,000 people, but the cost is not more than a few hundred yuan. The fourth is to design different promotional themes for different groups of people. The same is a new product promotion information. If thousands of people promote the product well, how to benefit after buying it, it is more resentful and disgusting to the online merchants. Only by designing some accurate themes and conducting targeted publicity can we obtain Good results.
Eight, real-time communication
When it comes to the Internet, the first thing we think of is "fast." Today's customers have long been scornful of the speed of response in the traditional business model. What they ask for is feedback on their requests in minutes or even seconds. In their dictionary, "just in time" means "instant" and "at any time."
Nine, implement personalized service
The Internet era has made it possible to obtain detailed information, which has created another new magic weapon to improve customer loyalty: personalized service. The rapid development of Internet e-commerce has promoted the dynamic communication between customers and enterprises. Through email and network, all the information of customers is vivid, and enterprises should make good use of this valuable resource.
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