Makassini alone "pretty" 10,000 environmental attitude gluttonous 2011CHIC
March 28, 2011, the entire apparel industry event - China International Clothing & Accessories Fair spent the 20th birthday. As the leading brand of men's fashion and environmental protection in China, Macassini also released the concept of "Environmental Protection | Attitude" to launch 2011 China in the 2011 China Fashion Week (2011CHIC) in conjunction with "New Life, New Fashion Standards" Fashion Men's fashion trend. Followed by the World Wildlife Fund (WWW) held March 26, Earth Hour, Macassini in service Bo alone "pretty" new weapons - launched "Macassini and 10,000 environmental protection Attitude of large-scale grass-roots environmental public welfare activities ", ingenuity to gluttonous 2011CHIC site. Macassini 2011CHIC big screen and its ipad site for Chinese apparel brand, with the international fashion trend of design concepts is a prerequisite for international big names. Macassini in 2010 masterplan new development strategy, brand new positioning in the international fashion men's green, and the World Wide Fund for Nature signed an "Earth Hour", hired well-known Beijing public relations company for its strategic plan. It is hoped that Macassini will build itself into a fashion brand that is in line with the trend of international fashion and environmental protection by integrating the world's best environmental resources with an hour of global environmental culture, an international vision and an international concept. It is worth mentioning that, during the 2011 CHIC show, Macassini will also be a heavy attack, start Ipad, official microblogging http://t.sina.com.cn/1644205457, the official website http: // 10000. marccasne.com/, live video and other means on-site solicitation 10,000 environmentally friendly solicitation, the environmental protection in the end. Macaissini debut in Beijing 2011CHIC exhibition hall reporter learned that not only in the exhibition site Macassini designed four green window of creative culture: "When human beings lose sunlight", "When the sea lost their children," "When the Earth Loses Love "," When the Ecology Loses its Vitality ", it is almost capable of environmental protection. At the 2011 CHIC exhibition site, the Internet power of 10,000 CHIs will be fully displayed by the 50-inch screen. Mr. Ding Gengzhao, President of Macassini Before the deadline of press release on "Earth Hour" in Beijing, Macassini's 10,000 green grass-roots environmental public welfare activities have received nearly 1,000 environmental commitments and environmental protection works. Nepal not only predictively arranged special personnel on the 2011CHIC site to receive the "green attitude", but also set up a dedicated team at the headquarters to pay attention to receiving the "green attitude." Friends who can not go to the site to participate in need not worry, this large-scale public welfare activities from 2011 to the end of March 2012. In addition to the fashion and environmental men's fashion trends release and Macassini 10000 environmental attitude solicitation contest original intention, the 2011 CHIC show for Macassini, there is more important significance, fashion and environmental protection as the menswear industry with international big convergence An innovation, both in terms of product model, brand model, channel model, have a strong sense of the future can be predicted that fashion and environmental protection will become the biggest trend of the garment industry in the next decade. For Masacini, who specializes in fashion and environmental men's wear, the 2011 CHIC show undoubtedly serves as a platform for venting the concept of a stylish and environmentally friendly menswear. During the 2011 CHIC show, a visual feast that perfectly combines the two elements of fashion and environmental protection is not only the "birthday gift" of the China Fashion Week for Macassini, but also the fashion trend of the fashion industry in the apparel industry Overture
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