AI data empowerment: new opportunities in the 100 billion apparel customization market

On December 5, 2018, the first image store of Elephant Dingzhi was opened in Shenzhen. The custom-made empowerment platform created by the well-known human AI technology and data service provider Yunzhimeng Technology has since opened its mystery. Since its opening in January, Elephant Dingzhi has received attention from all walks of life, especially the media and consumers. The average daily passenger flow of a single store is more than 300.

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Elephant Dingzhi's first image store

At the Sichuan Apparel Innovation and Development Forum on January 9th, Elephant Dingzhi debuted on major occasions in the industry. Cloud Dream CEO Dong Bo explained the value of the customized empowerment platform to the industry and released the marketing plan for the elephant tuning platform: from 2019 to 2020, it absorbed more than 100 brands and opened more than 1,000 stores.

Elephant's positioning is an enabling platform, not to grab the market with custom brands, but as a linker, close to the personalized customization market demand, to provide a wider flow of access to the upstream of the industry, to provide consumers with more cost-effective Customized service. Under the interpretation of the elephant's wisdom, the new format of AI+ apparel customization will become the next phenomenon-level customization model.

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Cloud Dream CEO Dong Bo explains the value of the elephant's platform

Not a substitute but an empowerment

Before the opening of the first image store, Elephant Dingzhi has already defined its business orientation: it will not replace the custom brand, but provide a platform for brands, manufacturers and designers to enter the zero-cost platform. Connect to the vast consumer market through franchisees.

As the market demand continues to increase, many Internet companies and traditional clothing brands are targeting the apparel customization market. No matter whether it is the door-to-door or the storefront, it is necessary to cultivate a large number of professional technicians, which generates a lot of manpower and transportation expenses. In addition, the cost of the store is high, and it is a recognized industry pain point that it is difficult to obtain customers, low consumption frequency and high operating cost. . Even for manufacturers, there are also problems such as fewer market channels, market demand and production disconnection. The new business model of Elephant's decision-making is to integrate personalization and intelligent production, to order the B-end docking market, seamlessly connect the consumer order data to shorten the production and sales cycle, and help the B-side to reduce the number of customers and channels. Cost, use zero cost to expand the store to get rid of the profit margin.

Promote the popularization of apparel

After 80s and 90s, there is no controversy. This is the consumer group that leads the market in this era. This group is more individualistic, wants to highlight the difference, focus on quality and consumer experience. However, due to the limitations of services and production methods, traditional clothing customization is difficult to cover a larger market, and it is unable to meet the growing personalized consumer demand of the mainstream group. Inappropriate, unfit, and uneconomical are still the problem of dressing that plagues most consumers.

Elephant Dingzhi understands the solution to this market contradiction, integrates more brands, and provides consumers with more different categories and styles of clothing, allowing consumers to gain greater freedom of choice, regardless of suits, denim, sports. Which category and style of leisure, regardless of the size of the body, can customize the high-quality clothing with appropriate scenes, fit and cost-effective, to fully meet the needs of individuality and diversity. Make the category up, the price to do, and create more traffic for the industry, in order to promote the popularity of apparel customization.

Efficient expansion mode

According to statistics, the size of China's apparel customization market has reached 122.6 billion yuan in 2017. It is expected that the growth rate will be 30 billion yuan per year from 2018 to 2020. The “2018 China Apparel Digital Retail Report” just released by Yibang Research Institute pointed out that large-scale personalized customization will become the mainstream trend in the future. In such a good prospect, the mode of efficient expansion and rapid replication will undoubtedly make the profit conversion more effective.

In the elephant-defined mode, if the integration from the B-end to the C-end market is a two-way chain, then the franchisee is the rotary lock in the chain, which becomes the hub connecting the B/C. The elephant is set to bring tangible value to the franchisees. The lower investment, flexible and versatile joining methods, practical protection plans and preferential joining conditions will bring rapid expansion to the market. With the advantage of the expansion model, the Elephant Dingzhi plan will increase the number of customized brands and manufacturers that have settled in the platform to more than 100 in 2019-2020, and open more than 1,000 stores in 150 first- and third-tier cities in China.

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With the growth of disposable income and the driving force of consumption brought about by digitalization, China is welcoming an era of comprehensive consumption upgrades. When burning money becomes history, when the bubble gradually recedes, who can take the lead in the integration of the industry, tailor-made products and services for customers, and export their core technology and competitiveness, who can customize in the future. Stand out from the competition in the market. As an AI apparel empowerment platform, Elephant Dingzhi aims to create a mutually beneficial and multi-faceted win-win model. In the critical stage of rational development and tampering users, with excellent models, core technical barriers and long-term successful experience in the apparel industry, Elephant Dingzhi will set a banner for the apparel customization industry.

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