Wu Yifan and Xiaomi Ecological Chain Enterprise create personal brand ACE

After becoming a global spokesperson for Louis Vuitton, singer and actor Wu Yifan will launch a personal fashion brand ACE.

On the evening of December 26th, the ACE brand official Weibo account issued the first video, which has been forwarded more than 12,000 times. According to Wu Yifan's comments on Weibo, ace is the name that Wu Yifan took for himself when he debuted, but the company did not adopt it. After the fan gave Wu Yifan an alpaca doll, it was named ace. In addition, ace also refers to the ace members of the idol group in the rice circle.

At present, the ACE brand Tmall flagship store has not yet put on the shelves, and the brand will be officially unveiled at 8:00 on December 18. At present, ACE has four series of fearless series, ACE series, TENNIE series and advanced customization.

According to the brand introduction, ACE was founded by Wu Yifan and Xiaomi Ecological Chain Enterprise as lucky as I (Beijing) Jewelry Co., Ltd. (hereinafter referred to as Lucky as I), Wu Yifan is the company's shareholder and brand creative director. According to the information of the company, fortunately, if I was founded on February 6, 2018, the registered capital is 5 million yuan, and the first major shareholder and chairman is Sun Xiaoyi.

Fortunately, my LUCKYME jewellery is the only jewellery supplier in the Xiaomi eco-chain company. The target group is the 18- to 35-year-old male in the Xiaomi eco-chain customer base. The main products are diamonds and gold ornaments.

ACE official Weibo shows that the main body of the brand operation is Tianjin Xingyun Culture Development Co., Ltd. (hereinafter referred to as Xingyun Culture). According to the information of the enterprise, the business scope of Xingyun Culture is jewellery, metal products, needle textiles, clothing, leather products, glasses, bags, etc. The registered capital is 1 million yuan. Fortunately, if I subscribed for a capital contribution of 550,000 yuan, the shareholding ratio was 55%. Wu Yifan subscribed 450,000 yuan and held 45% of the shares. Sun Xiaoyi is the chairman of the board of directors of Xingyun Culture.

Although the ACE brand has not officially released the product details, according to luck, such as my previous business and the business scope of the Star Culture, the hip hop style big gold chain is likely to be the main product of ACE.

Before launching a personal brand in cooperation with Xiaomi Eco-chain, Wu Yifan has established a cooperative relationship with Xiaomi since July 2016. He has endorsed Xiaomi MIX 2, Xiaomi Note 3, Xiaomi 5X, Xiaomi 6X, Xiaomi MIX2S and so on. Mobile phone, in July 2017 became the full spokesperson of Xiaomi mobile phone.