Analysis of Current Situation of Industrial Textiles in China's Baby Wiping Industry (I)

Nowadays, wipes have become a very important product in industrial textiles. The annual sales volume in the world is nearly 10 billion US dollars.

Wipes can be divided into two categories: industrial wipes and household wipes. Household wipes can be divided into two categories: personal care and home hygiene. There are some large products in household cleaning products, such as static floor cleaning cloths, anti-microbial wipes, etc., used for room cleaning, kitchen decontamination, and even pet health. In developed countries these products are used by almost all households. The main point of purchase for wipes is ease of use. If consumers' incomes increase rapidly, convenience will become the main driving force for purchases. However, in some countries and regions, a large proportion of consumers cannot exceed their consumption levels for convenience. Even if they use these wipes for a while, they will also amplify the cost problem compared to traditional wipe methods. Recently, manufacturers are also working hard to explore the potential of these areas and put prices first.

According to statistics, baby wipes have laid the foundation for the sales of wipes in all developing markets. Among them, 62% were in Eastern Europe, 72% in the Middle East and Africa, and 93% in Latin America. In the field of wipes, no product can compete with baby wipes for ease of use. Moreover, the wipes are associated with the consumption of baby diapers, and diapers are a must for the consumer, thereby also stimulating the consumption of the wipes.

Despite the successful sales of this product, the penetration rate of baby wipes in many areas is still low. For many low-income consumers, wet cloths are still chosen because of their lower cost. This also shows that there is room for growth. It can be foreseen that baby wipes will increase significantly due to the increase in income and the increase in birth rate. The Euromonitor report shows that Romania, Egypt, South Africa and Russia will have double-digit growth before 2013.

Rapid growth in sales

Baby wipes are disposable items used to clean baby's delicate skin. These materials are made of a non-woven fabric, similar to the ones used in the dry state, except that they are saturated with a mild detergent. Baby wipes are generally sold in a plastic box to keep them moist and stable.

The production technology of disposable small towels started at the end of the 1970s and soon entered the market. Initially, due to the expensive production equipment, the major markets were controlled by brands such as Kimberly-Clark's Huggies and Proctor & Gamble's Pampers. As technology matures and equipment prices drop, small brands begin to emerge. By the 1990s, many large supermarket chain stores began to use contract companies to produce their own private brands. These private brands attracted consumers at lower prices and increased supermarket profits.

Baby wipes are sold in the diaper area of ​​the supermarket, typically a 64-piece wiper cloth sells for 3 to 5 dollars. This is important for retailers because it compensates for the meagre profits of diaper sales. Wipes are sold in different sizes and forms, and there are usually 10 to 20 kinds of shops. The sales of such wipes have grown rapidly, increasing by about 5% annually.

For babies, it is estimated that 4400 wipes will be used each year. The cloth is not only used when changing diapers, but also use it to wipe hands and face, use it to clean the pacifiers that fall on the floor and wipe the dirt on the armrests of the shopping cart. It is very convenient to use, and people are concerned about whether the cloth of the cloth can keep the cloth clean and moist. Another concern is the scent of the cloth. Synthetic spices can irritate the skin and cause allergies and headaches for infants. If the baby has eczema, the synthetic ingredients will irritate eczema. *** can sometimes be seen in meat and other everyday products and it is also a byproduct of the chlorine bleaching process. *** is considered to be a carcinogen. If your baby wipes are chlorine bleached, you should pay attention to this toxic chemical.

Focus on design and packaging

Although baby wipes are disposable items, they are required to have sufficient strength so as not to be damaged when rubbed hard. The principle of fabric selection is durability, absorbency and price. This fabric is saturated with a mild, effective decontamination solution. Packaging is also a part of the design and should be applied to the extraction and moisturizing of wipes. It is usually packaged in a thermoplastic molded plastic box. Each pack contains several dozen or several hundred wipes.