In the wake of Hangzhou Tower's grand opening, PrivateShop made its debut on December 18th at Tiancheng Street in Beicheng, Chongqing. This marks the brand’s 24th store in mainland China since its inception in 2006. Located in the vibrant capital city of Chongqing, this new outlet aims to offer local women an exceptional experience through premium products and services, helping them achieve their ideal "second skin" look.
PrivateShop is a leading European and American luxury undergarment brand based in Hong Kong. It represents over 10 top-tier brands from France, Italy, and the U.S., including the iconic French label princesse tamtam, known for its vibrant colors and unique prints, as well as Huit, a French brand celebrated for its elegance. The brand also collaborates with renowned fashion houses such as Prada, Dior, Armani, Krizia, and Gucci, offering exclusive lines of underwear and swimwear. Additionally, it features Ritratti, the official underwear brand of the Monaco royal family. Beyond undergarments, PrivateShop offers a wide range of products, including pajamas, loungewear, swimwear, socks, and accessories, all designed to blend style, comfort, and quality seamlessly.
With a presence in major cities across Hong Kong, Macau, and mainland China—including Shenzhen, Shanghai, Beijing, Chengdu, Shenyang, and Taiyuan—PrivateShop continues to expand its footprint. The brand is set to open a new store in Suzhou early next year, further solidifying its commitment to bringing international luxury to Chinese consumers. As it grows, PrivateShop remains dedicated to delivering not just products, but a lifestyle that celebrates confidence, elegance, and self-expression.
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