The Shenzhen Universiade saw more than 800 licensed products unveiled

The "26th Shenzhen World University Summer Games 2010 Franchise Contract Signing Ceremony and Licensed Merchandise Exhibition" recently took place, marking a significant step in the preparation for the global sporting event. Over 37 companies from across China participated in the event, showcasing and signing agreements for more than 800 licensed merchandise items that will be available to fans and visitors.

At the exhibition, attendees were treated to a wide variety of products spanning 13 categories, including gold and silver jewelry, plush toys, commemorative badges, handicraft gifts, office supplies, sportswear, porcelain tea sets, and digital gadgets. A total of 800 different models were on display, offering a glimpse into the diverse range of official merchandise that will be available during the Universiade.

According to officials from the Executive Office of the Universiade Organizing Committee, the franchise program is set to expand rapidly. In the coming months, hundreds of franchised retail outlets and kiosks will open throughout Shenzhen. The organizers are aiming to have over 2,000 licensed merchandise items available by next March, ensuring that fans have ample choices to celebrate the event with authentic souvenirs.

This initiative not only supports local businesses but also helps promote the spirit of the Universiade by providing high-quality, officially licensed products that reflect the culture and values of the games. As the event approaches, the excitement around the merchandise continues to grow, with both locals and international visitors looking forward to experiencing the unique offerings of the 2010 Shenzhen Summer Universiade.