Color women advocate modern fashion ladies
Background Color, a pioneer in modern women's fashion, originates from the fashion capital of France. The brand stands out by offering a simple yet European-inspired style, appealing to sophisticated urban women who value identity, culture, and shared values. It showcases a stylish, minimalist, and elegant aesthetic through its clothing line, distinguishing itself from mass-market trends. By breaking away from traditional fashion norms, Background Color has become a leading name among young women seeking a diversified and contemporary lifestyle.
Founded in 2003, Hong Kong Wei Hao (International) Fashion Co., Ltd. is a diversified enterprise group engaged in clothing trade, wholesale, retail, and manufacturing. With an annual production of 400,000 garments, the company uses advanced equipment imported from Germany, Japan, and the United States. Backed by a skilled workforce, top-tier technology, strong financial support, and strict management, the company has built a solid brand image and a clear path for growth.
In April 2010, the French fashion brand Dins was successfully introduced to the Chinese mainland by the Wei Hao Group. Prior to that, in 2008, the French company had already established a strong presence in key shopping areas of Singapore and Japan, creating new entry points into these markets. The brand quickly gained attention from local fashion media, and in 2009, Wei Hao began preparations for domestic expansion.
In March 2010, Dins officially registered in both China and Hong Kong, and in April, the company launched its first store in Shenzhen—the gateway to mainland China. This marked the official establishment of Background Color Underwear Co., Ltd., signaling the brand’s commitment to bringing modern French fashion to the Chinese market.
Through continuous innovation and a deep understanding of modern women's needs, Background Color continues to evolve, offering a unique blend of elegance, simplicity, and sophistication that resonates with today’s fashion-conscious audience.
There are always a lot of versatile colors such as black, white and red in children's clothing. Choosing pure colors for daily children's clothing is the first step to make a color, and white is enough to set off any color, and two colors are enough to match the fashionable children's clothing. Black and white is the truth, the shape is clean and neat, and it is full of handsomeness.
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