Mebon Senma brand new marketing: Fall in love with QQ and online games

Following the recruitment of brand spokespersons, television advertisements, and links to search engine advertisements, the marketing methods of clothing brands are now undergoing major innovations.

This time, the leader is a group of youth leisure sports brands. Their marketing platforms are real-time chat tools and online games.

Currently, a group of casual wear brands such as Summa, Tang Shi, and Mates Bonwe have opened up the virtual marketing era of the clothing brand in the virtual world with the help of "QQ Show Mall" and "Dancing Player" and other online platforms. This is yet another major innovation in the marketing model of traditional apparel brands under the influence of Internet technology.

Summa and Tang Shi, due to their deep understanding of the habits of young netizens, have especially focused their attention on more than 100 million QQ active users focused on young fashion groups. As a young QQ netizen, not only like the beautiful QQ image, but also very brand awareness. The Senma and Tang Lions seized the psychology of QQ netizens and launched a brand QQ show on the QQ Mall. Through the new media technology will be branded clothing style into the QQ show, made of QQ show clothing for Internet users to choose. With this new type of embedded marketing, brand promotions are perfectly bundled with online entertainment.

Not only that, Tang Lion also launched a limited-time, limited-time free QQ show and QQ show T-school activities to enhance the brand's penetration among netizens. Not only did it allow users to appreciate the brand's sleek and stylish feel, but also made the brand a beneficiary of online marketing in the past two years.

In the QQ Show Mall, enter the "Tang Lion" 44 styles of QQ clothing, enter "Senma" there are 92 classic styles and 63 fashion styles. In addition to these two brands, in the brand area of ​​the QQ Mall trend section, they also saw NIKE, Disney, 361 degrees, PEAK, Meters/bonwe, Cabin, bonotailor, vancl, finished products, Lamiu, Xtep, Li Ning, Anta and many others. Join the clothing brand of QQ Show Mall.

Mates Bonwe, who is also a casual brand, aims at another young fashion group, the “Dance” player. At the same time, the online number of “Audition” online game reached hundreds of thousands, which made Metersbonwe more maneuverable in terms of expanding its image, upgrading its brand, and promoting sales. Because the clothes worn by girls dancing in “Dance Dance” are three-dimensional clothes, they are more realistic than QQ Show, and it is easier for consumers to imagine the effect they wear. In the actual operation of the market, MTS Bonwe launched its marketing into the online and offline market. Consumers can only get a dance costume when they purchase MTS Bonweit clothing, and MTS Bonwe can give them another dance. The return of the game company to which it belongs is a win-win cooperation, which will greatly benefit both parties. As for publicity, just adding a MTS Bonwe area to the dance mall will allow more dancers to learn about the event. Another casual wear brand Jeanswest established a virtual brand image with “Zhujie District”, one of the three-dimensional virtual world series of Snail Electronics Co., Ltd., and launched brand promotion.

"Dancing Street District" is a three-dimensional virtual community. Here, users can decorate themselves as they wish, establish a virtual image that is similar to their own body, create a completely personalized home, have a real self in a virtual world, participate in the “build city” campaign, and establish their own social circle. With the in-depth development of the “Building a City” program, real-world urban scenes such as large-scale commercial blocks, public event spaces, etc. will appear. A virtual city that is indistinguishable from the real world will be clearly presented to people.

In addition, SEVENDAYS, a Hong Kong clothing retail brand, has officially launched a 3D online shopping shop. In the form of virtual online 3D games, real-time interaction between online virtual shops and customers is realized. Customers can have their own roles, shop online with friends, and interact with customers through real-world interactions. Customers can also “face-to-face” with shop assistants, and each product can be used for free trials, random exchanges, and conversations. Complete real shopping in virtual online games.