Create marketing: create regional brands

[China Glass Network] In the operation of the regional market, we have talked a lot about it in the past, and copied a piece of heaven and earth. At this point before copying, we need to create marketing and create a successful market for the list. The key is creativity.

The point is the turning point, the "point" is the matter of the idea level, and the "face" is the topic of the way out. The way out is from the train of thought, the way of thinking is not clear, and the way out is nowhere.

Selecting the assault regional market often breaks through many things. For example, the shoe and apparel industry that we are familiar with has a similar case: after the regional market terminal construction is handed over to provincial agents, it is difficult for provincial agents to “jump”. Sports, such as "introduction of talents", "implementation of processes", "opening of direct stores", etc., are difficult to achieve in one step, and the contradiction between bosses and employees often occurs.

Things are artificial, and people are creating. Here, I will talk about the topic of introducing talents. The shoe industry agents are generally two bosses, such as the boss and the boss. Because the boss’s suspicion is heavy, the introduced talents cannot be authorized (referring to human rights, decision-making power, organization rights, command rights). , financial rights, etc.). There is no right to have a fart. If you encounter two bosses who are all involved in the anecdote, there will be a group of employees who are "sincerely interested" and "only the boss will be looking". This phenomenon is commonplace in shoe and apparel agents. So, the team atmosphere exists, the regional performance is not good, and how to create success.

Creating marketing is to win at the turning point, dare to be the first, create conditions, create success, and not always take the so-called "self-defense" to consider the market changes, to the dealers to ask for conditions, to complain to the employees, to the manufacturers condition.

The competition in the footwear industry is intensifying. If provincial agents do not subvert the bottlenecks caused by traditional wholesale sales to the regional market, and do not break through the wall, then the future market resources left for themselves are very limited.

Especially for those provincial capital cities or prefecture-level markets with strategic status, the pace of life here is fast, and the strength of the brand is very obvious here. For the shoes and apparel brands, on the one hand, it is a strong brand to increase the horsepower enclosure, on the other hand, the weak brand. Still the fate of a blank spot. Therefore, the gap between the two poles will be bigger and bigger!
Perhaps the change in the county-level market is not so obvious, because the county-level market is still a relatively traditional market. The market’s “potholes” are not enough to cause some shoes and apparel brands to “fall” or even suffer, and everyone can borrow each other. The popularity is like "sucking warm". One day, the radiation brought by the strategic market will eventually change the slow-paced development of the county and the city, and will “rush” the “dream bed” where the agents are in the status quo.

Shoes and clothing agents, you can not continue to slowly pace in the county-level market, take out your "Bragging" capital in other industries, focus on thinking, energy and capital to the main business, because creating regional brands, do To strengthen and strengthen the main business requires more capital investment and requires special attention.

Create regional brands to adapt to market changes.