Xiu Shang | DEVIL BEAUTY SS19 "PARANOIA" series of paranoid artists

Founder Li Yuwen and DEVIL BEAUTY 2019 Spring Summer Collection

On October 14th, the brand DEVIL BEAUTY 2019 spring and summer series new product launch was held in Shanghai, the landmark of Xintiandi. At the same time, DEVIL BEAUTY and Jiaxing Media have collaborated on a cross-border cooperation with the theme of "THE ART SPACE". The DEVIL BEAUTY X JAYWALK STUDIO limited cooperation series jointly launched is also a stunning fashion week. The well-known actors of Jiaxing Media, such as Di Lieba and Zhang Binbin, recorded VCRs for DEVIL BEAUTY, and even more powerful actors such as Yuan Bingyan and Lai Yi, famous singers Wang Bowen and Zhang Yuan visited the show. At the same time, Jiaxing Media's six “Jiasheng Freshmen”: Qiu Tian, ​​Zhuang Dafei, Zhu Zijie, Wang Yiming, Fan Zhixin, and Tian Xuanning are also invited as DEVIL BEAUTY for this spring and summer 2019 Shanghai Fashion Week. The catwalk guest, stunning appearance, and personally interpretation of his first show. This season's new products are bold and innovative, for the first time using the craft crystal from Czech Preciosa, colliding and blending different ideas and effects. SuPRING Production, a multi-creative creative unit of the international top performing beauty executive team, joined hands with international supermodels to create a stylish feast of elegance, exquisiteness and individuality.

19 spring and summer series look

DEVIL BEAUTY's paranoia of design stems from the brand's pursuit of purity and beauty, and the "Every sensation of perfection" belief that has always been adhered to constitutes the PARIL BEAUTY 2019 spring and summer "PARANOIA" series. DEVIL BEAUTY's clothing aesthetics is based on the deep excavation of design creation, through the cross-border mix and match between clothing materials and design styles, carefully crafted, rich and full of impactful clothing language, and full of ingenuity The sentimental feelings will showcase the bold and obsessive design inspiration. The pursuit of aesthetics is almost "paranoid", the three-dimensional interpretation of clothing art with contradictions and conflicts, expressing DEVIL BEAUTY's concept and exploration of design art, and also interpreting the whimsy of this season's theme "PARANOIA".

Uniquely designed Rubik's Cube invitation

DEVIL BEAUTY's fashion themes every season is the exploration of design art: from the "Basic Collection" series in the spring and summer of 17th, the "Devil You" series of 17 autumn and winter, the deconstruction of the big letters, "Absolutely Beauty" series interpretation of the big woman style, 18 Spring and summer "School Beauty" campus cool girl series, 18 autumn and winter "Greece Cruising" Greek cruise series, etc., each fashion release brings beyond the interpretation of the fashion itself and philosophical considerations. The creativity of this season's 19th spring and summer fashion show from the invitation is quite original: it is a Rubik's cube that can be deconstructed at will, which makes people look forward to the opening of the wonderful parade of the "PARANOIA" series in the spring and summer of 19th.

The crystal helmet designed by Czech designer Zuzana Kubíčková also shines a unique vision for his costume.

In this DEVIL BEAUTY 2019SS series, we cooperate with the world's leading crystal brand “Preciosa” and decorate it with craft crystals from the Czech “Crystal Valley”. Each Preciosa craft crystal decorated on the clothes has been carefully polished, cut and polished, and then through the creative integration of the designer team, the 19SS series of Chinese clothing presents a fascinating and artistic taste and aesthetic. The large-scale crystal hot stamping and elegant crystal net collide with the checkerboard pattern and interesting patterns in this season's new products, and make each piece of clothing full of whimsy, showing DEVIL BEAUTY's paranoid pursuit of craftsmanship and art. Ingenious, these crystal clear little craft crystals have become reality in the world of fashion.

A wonderful interpretation of the Jiasheng freshmen

As the highlight of this fashion week, DEVIL BEAUTY and Jiaxing Media jointly launched the DEVIL BEAUTY X JAYWALK STUDIO limited series in the name of art. This is a cross-border combination of performing arts and fashion design, with a high degree of recognition and iconic works to convey the thinking and cognition of the world. On the basis of art, I joined the concept of Space space and used a large number of architectural theories with rigorous logic to structure the clothes. In the tailoring, the division of the golden ratio is used to make the clothes wide and stylish, and not to stick. Through the expression of modern sense, based on the fabric and structural properties of the clothes themselves, a three-dimensional support is formed. At the same time, this series is also a continuation of DEVIL BEAUTY and Jiaxing Media's continuation of the original and ingenious craftsmanship of the creation. It interprets aesthetics and design in the name of art, breaks through more creative space barriers, subverts and breaks through the inherent patterns of established rules, and extends More possibilities for art.

Jiaxing artists accepted the visit

At the Shanghai Fashion Week of Spring and Summer of 2019, DEVIL BEAUTY and Jiaxing Media's cross-border cooperation have attracted the attention of the entertainment industry and the fashion industry. As a cooperative brand, Jiaxing Media is fully supportive. The famous actor of Jiaxing Media Lieba and many other stars joined hands to jointly voice the DEVIL BEAUTY brand and recorded a warm heartfelt blessing to the VCR. As a co-brand of cross-border cooperation, Jiaxing Media has won six "Jiasheng freshmen": Qiu Tian, ​​Zhuang Dafei, Zhu Zijie, Wang Yiming, Fan Zhixin, Tian Xuanning as DEVIL BEAUTY this 2019 spring and summer Shanghai The special guest of Fashion Week participated in the show and participated in the finale of Fashion Week to bring a wonderful interpretation. At the same time, there were a lot of stars at the press conference: with the new actor Yuan Bingyan, the TV series "The Fire" and "Shake", which are popular among the audience, with the "Old Nine Gates" and "Shantou" corners, the new generation of powerful actors who are familiar with the audience. Art, Wang Bowen, an all-around idol artist who has cooperated with DEVIL BEAUTY many times, Zhang Yuan, a famous singer-song member, and a new actor Lou Jiayue who appeared in the "Insane House", in "The Beauty for Stuffing" Sunshine warm man Huang Qianshuo, who is good at acting, is about to land in Hunan Satellite TV's new drama "My Saibodong" starring Long Zhengyi and many other entertainment circles and fashion circles. Many friends have appeared in the show, supporting DEVIL BEAUTY2019 spring and summer series. . In addition, there are many professionals from outside the industry to support the show, making the show beautiful and shining.

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[ Thanks to DEVIL BEAUTY 2019 Spring/Summer Collection Conference Team ]

Cooperative brand: Jiaxing Media, Preciosa Preciosa

Cooperation footwear brands: LABER THREE, Kisscat, INKY NO, Sau Le Caption

Multi-creative unit: SuPRING Production

Makeup Guide: MAC

Hairstyle guide: LOREAL

Artist makeup team: YO STUDIO

Media guidance: Elaine Zhou, Secretary, Sui Bao

Photographer: Liu Xia (17) sentenced (13) 钏 А (8) 镆

[brand introduction]

The independent designer brand DEVIL BEAUTY was created in 2016 to interpret the elegance, sensuality, independence and self of modern women. Through the fine details, the analysis of the costume art, and the philosophical design concept, the designer provides each girl with a unique new aesthetic and life attitude in an elegant and comfortable manner in the modern lifestyle.

Li Qiwen, founder of DEVIL BEAUTY brand

Bo Wei, the founder of DEVIL BEAUTY, has studied in the UK since childhood and has many years of experience in the UK. He is deeply influenced by Eastern and Western cultures and fashion trends, and has a strong speculative aesthetic logic. Adhere to the position of free creation, and explore and apply the aesthetics of wearing, and apply the ever-exploiting world to every piece of clothing. Over the years, it has cooperated with the world's top fashion magazines and famous artists at home and abroad to create a sharp and sensitive fashion sense. The brand DEVIL BEAUTY, which was founded, has gained high recognition and recognition from the market and customers.

DEVIL BEAUTY 2019SS LOOKBOOK