Kaidi builds "new family" fashion interpretation home service

Kaidi's Flower Liying Brand

Devoting itself to the study of home fashion lifestyles and expanding the development space in the home furnishing business culture with unique Chinese characteristics, the Guangdong Kaidi Group has implemented a multi-brand business strategy to fully serve the needs of stylish family homes and has become the direction of the home furnishing industry in China.

From the earliest domestic concept of home service, to the creation of a large-scale modern home furnishing enterprise group integrating R&D, design, manufacture, and sales, from the Miss World Tourism Selection Competition, took the lead in the promotion of domestic apparel brand image at home and abroad. Successfully created seven home fashion brands such as "Liu Ying Li Ying", "Family", "New Family Family", "Pai Bang Nu", "Yi Family Family", "Super Baby" and "Infant Neai". Pajamas, casual wear at home, casual youth wear, underwear, bras, maternity wear, children's wear, children's health products, women's household products and other series of products serve the community, Kaidi company in a less than 10 years of development, from a single underwear production The company developed into a home furnishing group company, setting a sales revenue of over RMB 300 million per year. The chairman of the company, Ma Qingling, told reporters that using the fashion culture to subvert the concept of household apparel consumption is the driving force behind Kaidi's development.

Guangdong Kaidi Fashion Homewear

Regarding the Chinese family's home life, the clothing is simple and casual, and it is in a great contrast with the more and more luxuriously decorated family room. Katie's company keenly puts forward the slogan of letting the fashion mood overflow from the warmth of the family. The Chinese people's home life is dressed in intimate clothes such as underwear, pajamas, and yupa robes that are worn in the bedroom, morning clothes that come out of the bedroom, family cooking skills, gardening clothes, and family leisure clothes. , Division of labor carried out meticulous innovation and research and development. They organized marketing staff to develop in Europe and the United States, researched all international apparel brands that were relevant to the family and could reflect the family culture, hired famous designers with years of international brand design experience to lead the design and innovation team, and launched home fashion themes. Costume design innovations have led to huge investments in the introduction of advanced clothing production lines in Japan, Germany, and France, as well as modern production facilities such as computerized embroidery and printing equipment, and the development of home furnishings using high fashion fashion.

The reporter saw in the Katie Group Shantou production base that in the large modern factory building covering an area of ​​50,000 square meters, a variety of "Luxury" branded luxury home clothes designed with silk and combed cotton blended fabrics are rich in Southeast Asian and Central Asian styles. The printing, the romantic changing colors and the exquisite and subtle details of the design, vividly depict the relaxed, romantic, fashionable and feminine style of modern urban women's homes through the inner comfort and the exquisite beauty.

Ma Qingling believes that, unlike other categories of clothing, there is no rule for home clothes, and you can wear it freely, so you don't have to care about other people's eyes. However, in home culture, home furnishings are still an important vehicle for creating a family atmosphere, conveying family responsibilities, showing the level of family cultivation, and reflecting the quality of family life. It is precisely because of the exploration of home art as the foundation of corporate innovation. Kaidi Group has designed and innovated many home furnishing brands, all of which have made great fuss about home fashion, with its features of health, comfort, functionality, and simplicity. With fashion, it has become a trend indicator in the home wear industry.

According to statistics, the Kaidi Group's “New World Family” home furnishing, aimed at high-end culture and income families, has changed the characteristics of home service and adopted a three-dimensional tailored European plate model, which fully shows the beauty of the human body while wearing comfort. Through home casual wear, home pajamas, clothes, exclusive silk clothing, skin-friendly towels, home casual slippers, warm cupboards, basic underwear, emotional underwear, underwear, warm home accessories and other supplies, so that people "love the days of home." Kaidi Group's “family” home service, with affection as its appeal, integrates human affection on colorful costumes, caters to parents, children, sisters, and couples’ desire and pursuit of affectionate clothes, deepening people’s desire for affection. With dreams, translate into fashion classics.

According to statistics, the series of home furnishings designed and operated by the Kaidi Group are sold to the national market with the marketing rhythm of more than 2,000 new products on a quarterly basis through marketing centers and branch offices in Beijing, Shanghai, Guangzhou, and Chengdu. Recently, the Kaidi Group made a huge investment in the title of the first China Homewear Design Contest. Relying on the home culture and excavating design and innovation talents for the home service industry, the Kaidi Group has once again attracted the attention of the industry. In the market competition, the development strategy of “differentiation of products and differentiation of communication” implemented by Kaidi Group has enabled the company to achieve a 50% annual growth rate of earnings for five consecutive years.