Ya Austrian brand men's underwear inspired men's beauty of love

Due to the traditional concept of the male role in the development of men's underwear market has been in an awkward situation. Chinese traditional evaluation criteria for men, "only" light and "appearance." This is the social role that gender identity brings. Gender identity is an important part of the male consumer self-concept. It refers not only to the state of the body, but also to the spirit. People usually follow the expectations of culture about what to do and what to do with one gender. Different cultures also give men different masculinity and behavior, and traditional masculine gender concepts have not completely subsided. With the improvement of social material culture and frequent social interaction activities, it is a fashion trend for men to focus on "internally and externally." Today, men's underwear has been gradually from the single function of the cover to the movement, the development of fun, sexual development, men's health and masculinity is backed by a taste of underwear. Of course, in addition to the brand and style, men's underwear but also physiologically and psychologically feel comfortable. We know that a potential market capacity depends mainly on the purchaser, purchasing power and buying motivation. Therefore, businesses should be able to gain insight into the under-flow of male consumer attitudes and actively stimulate the physiological and psychological needs of male consumers, triggering their motivation to purchase, and further guiding and consolidating new concepts that male consumers accept underwear, turning them into sales force . According to China underwear marketing network underwear market research group survey shows: men's underwear purchase group is mainly between 25 to 40 years old, more than half of male customers in the purchase process consulted heterosexual partners on the product. Thus, the main viewers as underwear, apart from the customers themselves, are mainly spouses and heterosexual friends. Therefore, the views of spouses and heterosexual friends on underwear are also largely the consumers' potential consumption needs and purchasing motives. According to the survey shows that in love, during the wedding, consumers win each other's favor, will focus more on their own from the inside out of the instrument. Those in the style and color on the characteristics of the fashion personality underwear will help create a warm atmosphere, it won the consumer's favorite.