"Chinese Gentleman" Rich Birds will join hands with Lu Yi to launch the 2014 New Product Launch Conference

On August 25th, in Xiamen, a beautiful island in the world of the island of Heron, a trade fair named "Chinese gentleman • retail wins" will be unveiled. This will be a big fashion show for the "China's first brand of wedding suits" and an audio-visual feast that is worth looking forward to.
As the most appropriate interpreter of the "Chinese gentleman", Fugui Bird will welcome its image spokesperson Lu Yi to interpret the "Chinese gentleman". By then, the film and television superstar Lu Yi will be upgraded to become the "Fujian Bird Chinese Ambassador" image ambassador after five years of cooperation with the rich bird.

"Chinese gentleman" wakes the plot of a gentleman
Last year, in the new product release conference in the spring and summer of 2013, Fortune Bird pioneered the brand positioning of “Chinese gentleman”. The "Chinese gentleman" is a rich bird honoring the western gentleman and at the same time, innovatively blending the style of the gentleman gentleman in the East, re-deconstructing and recreating the symbol of the gentleman to fully reflect the good image of the gentleman in people's hearts.
“Gentleman's feelings are polite, courteous, decent, elegant, self-cultivation, knowledgeable and caring, and advocate the values ​​of traditional culture and self-existence. Gentlemen pursue a taste and a humanistic lifestyle. He stands for A new social trend of social and economic development is a social trend pursued by middle and upper class men.” Hong Feng, President of Fugui Birds’ Clothing Division stated that the mission of Fugui Bird Men’s has always been to improve the international image of Chinese men. The "Chinese gentleman" is the image of the rich bird men's wear that they hope to create for the people.
After a year of in-depth interpretation, “Chinese Gentlemen” successfully implanted in the minds of consumers, and the image of “Oriental Refined Western Simplicity” created by Rich Birds awakened the gentleman plot of Chinese men.
It is also after a year of trials that the Fortune Birds will further deepen their product appeal. In this regard, Hong brilliant introduced that product appeal point is a subjective idea that companies want to inject into the customer's mind about the product, used to occupy the consumer's mind. “The rich bird's product positioning is to create 'the first brand of wedding suits', and marriage is a happy thing, so our product appeal point is - wearing rich man's clothing makes life happier, and of course there is another The meaning of the layer is that wearing rich bird men will make people more confident, more tasteful and fashionable. It is the image of a new generation of Chinese gentlemen!"

Retail winning situation
On the one hand, it combs itself from brand positioning, product positioning, etc. On the other hand, it needs to adapt to industry changes and make changes.
When the inventory sounded the alarm of the apparel industry, when the external economic environment continued to slump, when some brands could not stand the market baptism ended, all this indicates that the apparel industry is facing a major reshuffle. However, the apparel industry is not without opportunities. It is only that opportunities are grasped in the hands of companies that are able to adapt to changes.
In recent years, the transformation of the garment industry has to mention the change from "wholesale" to "retail". This is a deep-seated revolution in the garment industry. Based on this industry background, as well as its own sober understanding, this year's ordering meeting, Fortune Bird put forward the "retail win" this forward-looking point of view.
In this regard, the rich bird marketing director Zhu Qunbo believes that nowadays in the era of customers is king, marketing is no longer a monologue of the enterprise, the company's traditional channels should create thinking and action around customer value. Facing the channel changes driven by changes in customer needs, how do companies implement strategic channel management and response measures?
“Today, the entire industry is undergoing changes. It is not a mere partial adjustment, but the entire business model must be changed. The previous wholesale model has been unable to adapt to the development of the current stage, so Fugui Bird proposed a small company, a large market, small The concept of headquarters and large retailers has changed the name of all general branch offices to retail companies.” Zhu Qunbo said that only the headquarters can provide sophisticated management services to build a strong terminal operation capability, only positioning the company as a professional service. Businesses will be able to reach new heights and achieve nationwide retail management. “This customer-driven channel change will be the opportunity and challenge for retailing to become a king company.”