Retro denim clothing store profitable

“Although I’m a cowboy, I only need milk in the bar; why not drink beer because the beer hurts my body...” This is a lyric from Jay Chou’s “The Cowboy is Busy.” Maybe the cowboy is far away from us, but the jeans are on our side . Today, denim clothing has become a popular clothing, 100,000-200,000 investment is very big, the store is endless, but do not look at investment is small, want to open a good cowboy clothing store is not easy, Jinan entrepreneurs Song Aizhi After losing half a year, she gradually became profitable. She concluded that the source, promotion, and decoration are three ** treasures for a good cowboy clothing store.

Profits up to 40%

Jeanswear has become an eternal classic in the fashion world. Both men and women love it. Especially jeans, who's wardrobe is not a few pieces? This is the charm of jeans. Of course, industries with huge consumer markets always lure entrepreneurs. There are a lot of denim stores on the streets of the provincial capital. Whether it is a bustling business district or a small street, you can always find one or more cowboys. Clothing store. In the interview, the reporter saw that most of the denim clothing stores are personalized decoration, just as the personalized design of the clothing itself continues to attract customers.

Song Aizhi is a Jinan Zhonggong person. He has been working in denim business for a short period of time. In only one year, her investment is considered large. The head room of more than 100 square meters, the warehouse of more than 50 square meters, as many as hundreds of jeans After paying the rent for one year, the cowboy clothing store she opened has invested more than 200,000 yuan. She said that the industry can begin to be bigger or smaller. If you want to invest less, it is quite simple. You can open a shop at the door or two or thirty square feet, and the rent can be settled in three months, reducing the number of stocks. Pressure, about 100,000 yuan to open a denim clothing store.

How long will it take to invest 100,000 yuan? In the interview, Song Aizhi said that as long as prices and styles suitable for the local market are found and the business is properly managed, the profit of a denim garment can reach 40%, which is still very impressive. According to the positioning reporter of Song Aizhi’s shop, the average purchase price of jeans is about 100 yuan, and the number of a style is about 78. The profit is basically kept at 30% or above. During the peak season, the sales volume is about 20 pieces per day. The figures are still increasing. According to the latest calculations, the market explores for half a year and the profits are for half a year. The basic year can be returned.

20% of the money was spent on decoration and doing business without smooth sailing. Song Aizhi spent a full half year's bleak loss and spent money to buy lessons. The reason why the loss of money, Song Aizhi analysis is very clear: did not find the primary sources, did not grasp the promotion time, store decoration is not in place.

Now the decoration of the store, Song Aizhi spent nearly 40,000 yuan, accounting for nearly 20% of the investment costs. “The bronze hangers in the store are all custom-made.” Song Aizhi told reporters that the number of shops selling cowboy clothes is increasing. The competition for new stores that follow the homogenization route is too competitive. She just fell from the decoration when she opened her business. Feet. She said that the majority of young people who bought jeans were chasing personality. At first, her store was too ordinary and unappealing. After retrofitting with retro elements, the passenger flow was greatly improved.

At the same time, in the course of business, Song Aizhi also targeted the local market for price positioning and adopted promotions according to different seasons. "Finding the source of goods and renovating them are all things that can be done as long as we are willing to spend energy, strength, time and money. I think the hardest part is to divide the appropriate promotion time." Song Aizhi told reporters that the loss has only been in the first half of the year. , In addition to the hardware did not do a bit, promotional software did not keep up, "should be on the promotion of new models, I still sell at the original price, others have ended the promotion, I only promote the new models on the old section, the apparel industry is to race, late One step is to lose all, and keep up with the pace of fashion in order to win new ones.