Offside juvenile equipment grab development opportunities to strive for brand breakthrough

Children's clothing market is called the garment industry's "last piece of cake", a vast market space has attracted a large number of investors to enter. From the consumer trends point of view, customers have been from the practical to meet the basic needs of the pursuit of aesthetic fashion, tide, the growing demand for branding. However, the brand building of China's entire children's clothing industry has lagged far behind. At present, there is a lack of a leading brand in China, which is not known at all. China's children's clothing industry is in a "brand vacuum" period, which for many brands It is an excellent opportunity for development. Juvenile wear market even more so, at present, the domestic really juvenile clothing as the main positioning of the number of brands. The actual situation is that many parents respond to big children's clothes are not good to buy, juvenile wear in the "less market with the brand" stage, obviously in the need for more stage. Offside youth wear is the earliest positioning as a teenager wear professional brand, from the brand founded more than four years, through accurate market positioning and the rapid rise of excellent quality, become the industry Jones. At present, the off-season juvenile equipment sales terminal reached nearly 300, covering more than 20 provinces and autonomous regions, with a large number of loyal customers. In 2010, the offside teenager outfit put forward the concept of "big boy clothing" to further strengthen the juvenile market positioning, brand style more mature. Offside attention to the terminal market research, has a strong market adaptability, the product sought after by consumers. Multi-species development strategy to offside juvenile equipment has a complete product chain, a children's shopping paradise, in addition to clothing, stationery, bags, accessories, ball games and other ancillary products are readily available, the brand's overall competitiveness A qualitative leap. Children's clothing industry is in the stage of re-shuffling, the competitive pressure than ever before should be large, offside juvenile equipment to adapt to changes in the challenge to compete in the market with quality. In the new phase, offside consider not just the immediate interests, but set their sights on the brand's long-term development. In the stage of opportunities and challenges co-exist, offside youth clothing is ready!