Henan's textile and clothing industry is hard to break ice

Since the second half of last year, the textile and clothing industry has experienced a phenomenon of suppressing goods, and inventory pressure was even worse at the beginning of this year. Many companies claimed that this year is the ice-cold period of the entire industry, even in the first half of the year, they have an idea for the second half of the market. At this time, with the continuous increase in the stock of the company, it seems that there has been some disappointment. Since entering the second and third quarters, the dilemma of the textile and clothing industry has not only failed to improve but has become more severe. Some people in the industry told this correspondent that many companies have already stopped work. In the fourth quarter, sales are expected to rebound. However, the company’s losses cannot be balanced. The industry’s “sell-one” slogan. The reporter learned from Henan Home Textiles Association and Zhengzhou Garment Association that the current consumer market is weak and textile and apparel companies are under great pressure. Over 90% of home textile enterprises in Henan Province are foreign trade markets. In recent years, export-oriented textile companies have been showing a trend of slower growth. With the economic environment and other factors, the textile companies in Henan Province are currently Orders have been continuously reduced, and many companies have suffered losses. Even well-known home textile companies in Henan Province felt the market's coldness and the competition among the industries became heated. Although the apparel industry is slightly better than the textile industry, the overall situation is also not optimistic due to the sluggish consumer inventories.

It is understood that this year is a big challenge for the textile and clothing industry. The reason why the textile industry's current form analysis is in trouble is that the two main factors are the market and raw materials. This year, the entire international environment has caused orders for export companies to drop to a certain extent. The difference in domestic and foreign prices in terms of raw materials has caused continuous increase in production costs. The reporter learned from the interview that since the beginning of this year, the price of domestic cotton has been falling continuously, and the price of the entire cotton has been showing a downward trend. The domestic cotton dropped from about 22,000 yuan/ton at the beginning of the year to about 18,000 yuan/ton, and the international cotton ratio Domestic prices should be around 4,000 yuan less, so many companies choose to import cotton as raw materials. As we all know, the current domestic labor costs are increasing, and domestic cotton production does not occupy price advantages, so it is not surprising that the price of raw materials continues to increase, the price of raw materials makes the cost of textile companies continue to increase, and the price of foreign trade products Most of them are relatively low, so that the company's profit margins are virtually reduced, and textile companies can only seek to survive in the low profit. As a choice of daily necessities, clothing and home textiles have not seen much improvement in consumer confidence under the background of constant inflation and a slowdown in the national economy. The entire market is still in the shadow of the second half of last year. The "surplus" phenomenon of enterprises is still not good. Too much improvement. The person in charge of a well-known women's clothing brand in Henan Province said that the garment industry, especially in the fourth quarter, will remain sluggish in the second half of this year, and the phenomenon of pressure on goods will become more serious. In this era of meager profits with fierce market competition, companies that want to win in the shuffle must work hard to diversify their operations. Hu Shengqi, vice president of Zhengzhou Garment Association, told reporters that garment companies in Henan Province are currently formulating development plans and long-term goals. Consumers are becoming more and more critical of brands and quality in a weak market, and companies are only constantly improving their brands. The added value will enhance the core competitiveness of the brand in order to realize balanced development and realize the ice-breaking journey. The textile and apparel consumer market is sluggish. The industry's meager profits are in a difficult position. This year is a big challenge for the textile and clothing industry. As far as the textile industry is concerned, this year’s international environment has caused orders for foreign trade companies to drop to a certain extent. The price difference has caused the company's production costs to continue to increase. Industry sources told reporters that since the beginning of this year, domestic and international cotton prices have been falling continuously, and the price of the entire cotton has been showing a downward trend. Domestic cotton has dropped to about 18,000 yuan/ton at this stage, and international cotton is even lower than domestic cotton prices. About 4,000 yuan, so that many companies to use imported cotton as raw materials, as we all know that the current domestic labor costs are increasing, while the domestic cotton production does not occupy the price advantage, so that the company's raw materials are bound to increase, raw materials make the cost of textile companies continue to increase , And the price of foreign trade products is not high, so textile companies can only seek to survive in the low profit. Compared with the textile industry, the gross profit of apparel textile industry is still considerable. According to Xu Bo, chairman of the Henan Home Textiles Association, the gross profit of the current home textile industry is still about 15%, but the sales volume is a little less, and the overall market is fairly stable. Apparel industry retail sales are also good, Zhengzhou Garment Association Vice President Hu Minqi told reporters that in 2011, retail sales of clothing in Henan Province reached 64.92 billion yuan, Zhengzhou City, clothing retail sales also reached more than 270 billion yuan, Zhengzhou City this year is expected to clothing Retail sales amounted to 35 billion yuan, and the apparel industry in Henan Province is still growing at an average rate of around 30%. However, this year's sales situation as an alternative household goods and home textile products is not optimistic. As an alternative to daily necessities, consumer goods are still affected by consumer confidence. Under the background of constant inflation and slowing national economic development, Consumer confidence still has not improved much, and the "surplus" phenomenon of enterprises has still not been greatly improved. The person in charge of a well-known women's clothing brand in Henan Province said that the garment industry, especially in the fourth quarter, will remain sluggish in the second half of this year, and the phenomenon of pressure on goods will become more serious. Since the third and fourth quarters of last year, the entire textile and garment industry has entered an unprecedented dilemma, and the pressure on inventory has continued to appear. So far it is still in the shadow of last year. The inventory of the entire industry has not been much improved, the apparel industry in the second half of this year In particular, in the fourth quarter, the economy is still in recession, and the phenomenon of pressure on goods will become even more serious. More people in the industry have no choice but to say that the current sales of enterprises are basically “selling one and earning one”. The reporter learned from many specialty stores and agency retailers that raw material prices were basically stable this year, but the sales of products were not high. In the past, new products were able to make a lot of profits when they were listed on the market. Discounted sales were also sold in new products. It only started when it was exhausted, but this year's new styles are a lot less, and even new products come with discounts. The textile and apparel industry urgently needs brand development. Diversified development Balanced cold currents The textile and apparel market, which has been relatively prosperous this year, seems to make many companies feel that it is difficult to survive. Many companies feel that this year's consumer off-season has become longer and many times It is the running price that does not run the price, throwing inventory is the only way for companies to pool funds. Since the second half of last year, the textile and clothing industry has experienced a decline in sales performance. Many companies began to feel the pressure of inventory at the beginning of this year. As the industry believes that the “glacial period” continues to spread, even in the first quarter, it The companies that have ideas in the market have been disappointed with the increasing stocks. Since the second quarter of the year, even if it was the sales season of previous years, the sales of enterprises were not very prosperous. The dilemma of the textile and clothing industry has not only not been improved, but the situation has become more severe. Some enterprises have only obtained meager profits, and many companies have suffered losses. Some people in the industry told reporters that in order to reduce losses, many companies have seen a shutdown. The overall sales situation this year is not optimistic. Even if the related sales are expected to rebound in the fourth quarter, they cannot balance the losses of the company.

Reporters from the Henan Home Textiles Association and the Zhengzhou Garment Association and a number of production companies learned that although consumer confidence has picked up but the purchasing power has not increased, this year's textile and apparel companies are under great pressure. Although the gross profit of the textile industry still exists, more than 90% of home textile enterprises in Henan Province are foreign trade markets. In recent years, export-oriented textile companies have been showing a trend of slower growth, coupled with the international economic environment. With the impact of labor costs and other factors, orders for textile companies in Henan Province are constantly decreasing, and many companies have suffered losses. Even well-known home textile companies in Henan Province felt the chill of the market and the competition between the industries became heated. As for the apparel industry, it is slightly better than the textile industry. However, the overall situation is also not optimistic due to the sluggish consumer inventories. In this situation, companies face the test of survival. Industry insiders even analyzed that this year or the industry's "reshuffle period." Under such circumstances, although the policy level has certain support for the enterprises, the enterprises themselves need to play a role. They must make efforts in the marketing market and enhance the brand building. The products of the enterprises will be recognized by consumers before they can There is a place in the current fierce competition. Xu Bo, president of the Henan Textile Association, and Hu Qiqiu, vice president of the Zhengzhou Garment Association, all stated that the textile and garment companies in Henan Province are currently seeking a way out and are constantly trying to diversify their strategies. At the same time, many companies are integrating themselves. The situation sets development plans and long-term goals. In the weak consumer market, consumers are increasingly critical about the quality of brands and products. Only by constantly increasing the added value of the brand and enhancing the core competitiveness of the brand can the company achieve balanced development and achieve an icebreaking journey. .