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DITTO, a Hong Kong-based fashion brand, is designed for urban women who lead a positive, intellectual, and dream-filled lifestyle. The brand stays in tune with global fashion trends while catering to the evolving tastes of modern city women. DITTO embraces the values of nobility, elegance, confidence, and generosity, focusing on perfect tailoring to enhance feminine beauty. Targeting women aged 28 to 38, who are well-educated and career-oriented, the brand understands their needs and aspirations.
The DITTO clothing line is divided into three distinct product categories: classic, business, and fashion & leisure.
1. **Classic Products**: These emphasize practicality, quality, and craftsmanship. Designed to appeal to a broad audience, they are easy to purchase and maintain consistent sales throughout the season. Their timeless design ensures that even if not all items sell out, they remain in demand.
2. **Business Products**: This line caters specifically to professionals such as white-collar workers, executives, and business leaders. It helps shape the store's image and drives sales, while also attracting loyal VIP customers who value quality and style.
3. **Fashion & Leisure Products**: Focused on trendiness, these items have a shorter shelf life but often become bestsellers for a limited time. Displayed prominently in the store, they attract foot traffic and stimulate customer interest, contributing significantly to overall sales performance.
**Franchise Requirements**:
- Minimum two years of experience in branded apparel retail.
- Strong financial background and willingness to be actively involved in store management.
- Located in prime downtown areas, high-end shopping malls, or large-scale commercial centers.
- Store area of at least 60 square meters, either as a standalone shop or a counter within a mall.
- Store decoration must align with the brand’s image; the company provides free design and layout, while the franchisee covers the production costs.
DITTO is more than just a fashion brand — it's a lifestyle choice for confident, stylish, and ambitious women who want to express themselves through elegant and well-crafted clothing.
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SHAOXING YIXUAN TEXTILE CO.,LTD. , https://www.yixuantextile.com