Green box children's clothing to create venture miracles 2 months financing 120 million

Children's clothing net goods brand "Green Box" completed the first financing by the end of September this year, was in the United States Zhixin capital of 20 million yuan investment, breaking the Netwear children's clothing brand zero financing record. Wu Fangfang, president of Shanghai Green Box Network Technology Co., Ltd., disclosed recently that the company has conducted secondary financing and obtained a capital injection of 120 million yuan. The investor is DCM. The rise of only 3 years of the company actually became the heart of VC in the eyes of the industry, let the eyes of the industry. Founded in March 2006, Green Box is a children's clothing company that integrates design, development, production and sales. At the end of 2008, it involved in e-commerce. In 2009, its sales exceeded 20 million yuan, and its sales in 2010 are expected to exceed 100 million yuan yuan. "Green Box" is currently the No. 1 selling children's clothing brand on Taobao. Recently, the "Green Box" has become the target of "chasing after" the venture capitalists. Some even volunteered to vote for the third round. In November of this year, the green box and DCM were "flashing a marriage," and the $ 15 million was for hire. Wu Fangfang told reporters she did not think of how the two rounds of financing is completed within two short months of lightning, and the next few months, the company's phone was soon exploded, wave after wave of domestic Outside the fund to find the door, asked to talk about cooperation. Wu Fangfang revealed that just two years ago by the end of 2008, the project did not start early she had a few plans to find venture capital, she proposed 8 million yuan for a 30% stake, but was bargained to 3.5 million yuan . She did not agree, today's situation can be described as bad days. Wu Fangfang said for these unexpected "give money", "The first round of financing is very happy, the second round of the time has become very rational.This round is the icing on the cake, and we choose the investors not only Is to send money, there is a steady stream of resources and their management experience. "Wu Fangfang said that with sufficient funds, the company will march into the brand in the near future, the" green box "into a Chinese consumer mind In the valuable brand. Industry experts said Green Box caught up with the best time for e-commerce in China. Traditional companies to build a brand to be ten years, decades, e-commerce era may only need three years. Now more and more traditional brands began to have settled in Taobao Mall, which is because they saw a lot of Amoy brand overnight legendary myth.