Winter cashmere warm essential goods Ordos 2010 autumn and winter cashmere men and women series

Winter cashmere warm essential products Ordos 2010 autumn and winter cashmere men and women series

Ordos, the wind vane in China's cashmere industry and a leading brand in China's fashion industry. After thirty years of unremitting development, Ordos has become a mature brand with few networks, rich ages, and both men's and women's clothing.

In 2009, Ordos launched the brand upgrade strategy from “cashmere brand” to “cashmere fashion brand”, and product promotion, channel upgrade, and promotion upgrade were fully promoted. The Ordos brand upgrade strategy is based on the extensive consumer and brand advantages accumulated over 20 years, expanding the Ordos brand from a pure cashmere brand to a cashmere-based product containing other fiber materials and clothing. Category, mature, men's and women's wear brands that are positioned at the high end. Through product design enhancement, product category expansion, terminal image transformation, terminal network expansion, promotion of depth and breadth increase, effectively promote Ordos’s sales growth, brand influence enhancement, and realization of Erdos brand in men's, women's, cashmere III The three-dimensional development of the field.