Li Ning Joins Hands with SKINS Gradient Compression Sports Equipment

On September 1, the Li-Ning brand formally announced its cooperation with Australian company SKINS to launch the top-level LI-NING SKINS professional gradient compression sports equipment in the Chinese market. This is a heavy attack after Li Ning's brand remodeling, which has opened up a precedent for marketing and R&D cooperation between domestic sports brands and international high-tech sports brands. The LI-NING SKINS gradient compression exercise equipment, which integrates advanced technology and provides excellent sports support, will bring new sporting experiences to professionals and sports fans.

During its 20 years of growth, Li Ning Company has successively conducted various forms of cooperation with many internationally renowned companies such as Michelin, DuPont, and 3M, involving many fields such as design, R&D, and products. Based on insight into real sports, Li Ning's choice this time with SKINS, a company that specializes in gradient-compression sports equipment, will rely on Li Ning’s powerful sports resources and accumulated accumulation in the sports industry over the years. Gradient compression technology will win even more in China. Market and wide application. The joint marketing and research and development cooperation between Li Ning and SKINS will provide excellent scientific and technological support for the development of Chinese sports.

Five Li Ning gold medal “Dream Teams” with Chinese Diving Team, Gymnastics Team, Badminton Team, Shooting Team and Table Tennis Team were widely tried on, and were widely recognized by top athletes such as Isinbayeva and Bala Davis. The biggest secret of LI-NING SKINS gradient-compression sports equipment that has won "smart" lies in its biological acceleration technology. This technology, combined with special technology fabrics, uniquely and scientifically tailors different parts of the body to not only strengthen muscle strength, significantly reduce muscle tremors, but also significantly strengthen blood circulation in the body, effectively prevent lactic acid accumulation, and significantly improve the wearer's movement. Performance helps them to take the lead in the game. In addition, LI-NING SKINS gradient compression exercise equipment can maximally help the body to maintain a constant temperature under different environmental conditions, keep the skin fresh at all times, while inhibiting bacterial growth, eliminate odors, and more UPF 50+ UV protection. Particularly worth mentioning is that the gradient compression products have been recognized by the Australian Association of Rehabilitation Therapists, and they have become the preferred high-end sports equipment for the world's elite sports physiologists, sports teams and individuals.

This conference provided the participants with a chance to get a zero distance with LI-NING SKINS gradient compression exercise equipment. The science and technology activity scene and open product display allow people to directly touch the product and feel the top sports technology. The sporty Sports Show was led by well-known male models Gu Youming and Ji Huanbo. Fitness models dressed in LI-NING SKINS gradient compression exercise equipment to demonstrate various sports on the spot, fully revealing the appearance of each series of products. SKINS R&D personnel also explained in detail the science and technology principles and characteristics of gradient compression sports equipment at the scene, so that the scientific and technological origin behind the product was revealed.

Zhang Zhiyong, CEO of Li Ning, and Jaimie Fuller, CEO of SKINS, revealed at the press conference that the cooperation between the two parties will be further deepened into R&D and design fields. The “3D Body Scan Project” will be launched as the first round of R&D cooperation projects. It plans to accurately scan and measure the physical and muscular characteristics of Chinese athletes and sports crowds, conduct scientific research and analysis, and combine with Chinese athletes. The special needs of lightweight, agile and flexible, to produce LI-NING SKINS gradient compression sports equipment that better fits Asian people.

Li Ning Chairman Li Ning, SKINS Chairman Dean Hawkins, Li Ning CEO Zhang Zhiyong, SKINS CEO Jaimie Fuller and Li Ning related sports resources, on-site started the pressure device together. With the strengthening of pressure, the energy column rushed to the top, pushing the atmosphere of the press conference to a climax, and also foreshadowed the formal opening of the cooperation between Li Ning and SKINS.

Li Ning CEO Zhang Zhiyong described this cooperation with SKINS as “a natural fit”. He said: “SKINS is a very professional sporting goods company. Li Ning is very pleased to choose a partner worthy of respect and study. China will bring professional LI-NING SKINS gradient compression exercise equipment to fill this gap; on the other hand, the national team and athletes supported by Li Ning will also benefit from the technical assistance of professional gradient compression sports equipment, inspiring all possible This will enable them to achieve the challenge of higher limits. In this process, it will certainly greatly promote the development of China's sports industry. Li Ning is looking forward to working with SKINS to advance with a more dynamic and action-oriented breakthrough spirit'Make the Change'!"

The CEO of SKINS, Jaimie Fuller, is confident about the prospect of cooperation. He said: “We are very fortunate because SKINS has found the perfect partner in the Chinese market – Li Ning, I believe SKINS and Li Ning’s Strong and strong alliances will be long-term and effective. We will work with Li Ning to change for higher success!"