China is the United States and the United States to the line, Qipai intangible cultural heritage research and protection fund five-year exploration road

On the 713th day of 2013, the final report on the research results of the Qipai Intangible Cultural Research and Protection Fund Project was held at the Fine Arts Academy of Tsinghua University. Hong Bingwen, executive deputy general manager of Haopai Group, director of Academic Committee of Tuopai Fund, Li Dangyu, former president and president of China Life Sciences Institute, the jury of the Academic Committee of the Tuopai Fund and 12 project concluding experts attended the final exam. report meeting.

This time, the third batch of the Insignia Research and Protection Fund of the Shupai Brand has a total of 12 projects and reports on the results. There are 6 key projects. After the 12 project experts reported on the detailed conclusion of the research results, after the academic committee deliberation, the final 12 items all passed the review, of which 4 items were judged as excellent projects. According to the person in charge of the Haopai Fund Committee, the deliberation project will further organize research and development, draw on traditional handicraft techniques, combine modern design, and apply it to the development and design of modern clothing and apparel.

From left to right, Mr. Liu Yuanfeng, Mr. Hong Bingwen, Mr. Xuyi Yi, Mr. Li Dangxi and Mr. Li Chaode

In 2013, the 5th anniversary of the establishment of the Intangible Cultural Heritage Research and Protection Fund, which was established in collaboration with Tsinghua University. Since its establishment in 2008, the fund has openly solicited projects for universities and related research institutes, experts and scholars across the country, and has invested 1 million yuan each year to sponsor scientific research projects. Through five years of research, Haopai and the Tsinghua University Foundation for Research and Protection of Intangible Cultural Heritage have achieved fruitful results. They have supported a total of 60 intangible research projects in 35 regions across the country. The research projects cover traditional Chinese handmade techniques. , ethnic culture, national costumes and other fields.

Study on Chinese Traditional "Fu" Culture

Research on Dacheng Filament Inlaying Techniques in Hebei

With the concept of "non-heritage", people's awareness of intangible protection has become more and more intense. The study of Chinese traditional culture is also heating up. Folk cultural heritage gradually enters people's field of vision. Mr. Li Dangxi said that the intangible cultural heritage is like a living fossil, and it holds the largest password and information for the ancient Chinese life and culture. The establishment of the plaque and the establishment of the Fund for Research and Protection of the Intangible Cultural Heritage of Tsinghua University will help protect the cultural characteristics of the Chinese nation and promote the construction of contemporary culture and art. At the same time, it will deepen the foundation of the nation, maintain the national cultural tradition, and maintain a long history of Chinese ideology and culture. Blood has important practical significance. In the future, we hope that more ethnic enterprises will actively join the ranks of protecting our country’s traditional culture as well as the Haopai Group and escort the great renaissance of the “Chinese Dream”.

Li Dangmin, Director of the Academic Committee of Daqin Funds

Mr. Hong Bingwen, Executive Deputy General Manager of Haopai Group

"To be a brand is to be socially responsible." Mr. Hong Bingwen said that as a national enterprise, the board of cards has been practicing social responsibility. The corporate social responsibility is not only charity education and social welfare undertakings, but also includes the protection and inheritance of non-material The responsibility of cultural heritage. Trump Cards and Tsinghua University have established the Fund for the Research and Protection of Intangible Cultural Heritage, not only for the protection of ethnic cultures, but also to study and acquire more of the essence of Chinese national costume culture. There are six research results in this final issue. They are the "Zen" and "Frame thin" cases. The thin areas are thin. The thin areas are thin and the thin areas are thin. The curtains, mussels, a href="http://menswear brand/" title="menswear" target="_blank"> men's clothing research and application. In the future, Qipai will continue to apply the research results to the clothing. R&D and design, implanted into the brand's cultural concept, and adding the cultural value-added of the brand products, so that the world really feels "China is the best!"