CHIC 2012 E4 Children's Living Museum: Leap forward with CHIC

From the initial small-scale workshop-based mode of production to the group-based production mode that is gradually leading the brand into the market, the Chinese children's wear industry is becoming a hot spot in the apparel industry during the maturing course of development. CHIC2012, children's clothing will become another focus of the Chinese apparel industry. "Let's care for children together, care for their growth and focus on their future" is the central idea to be expressed by Children's Living Museum because children are our future. 【Scale of Children's Hall】 The Children's Hall of Life is one of the eight exhibition halls. The exhibition area of ​​11,500 square meters can accommodate more than 100 children's brands. [Children's Hall Aims] The Children's Hall aims to showcase all kinds of high-end children's clothing, children's shoes, youth clothing, baby clothes and supplies, toys and stationery at home and abroad to cater to the wave of children's wear and children's products infiltrated by creative fashion styles. Children's healthy, independent, independent and self-confident personality development. 【Children's Theme】 FLY WITH ME! Fly over the future! (Explosive growth of children's brand has come!) [Children's Museum Featured Zone] A, "Sports and leisure area" - Display such as the small Anta, 361 degrees and other brands; B, "Fashion boutique children's clothing area" Clubs, wild leopard, three water, JOJO, Dee Aberdeen, Green Box, Master Cat, A Jie Boni, Haibei and other brands; C, "Cartoon Animation Fairy Tale Interactive Zone" - such as pranks, thumbs, 1001 Night, antenna baby, MR.MEN and LITTLE MISS, Ji quarter music and other brands; D, "pregnant baby clothes and supplies area" - showcase such as I-BABY, ugly ugly, English, natural cotton, Tim Hong, Snugabye other Baby products; E, "special children's shoes area" - show the original eco-brand beetle house, the game installed according to love and Hui Bu Shu, Jia Fulin, excellent security and other children's shoes brand; F, - Display brands such as VIV & LUL, Eissy, poipoilu, Benibear; G, "China Top Ten Kids Zone" - Dr. Rana, Parapara, Parkland, Red Yellow Blue, Pig Banner, Mamimakar, , This Tong Wang and other top ten children's wear brands will be carried out collectively Shows; Pediatric Pavilion events] A, 2013 spring and summer children's clothing trends exchanges - with the Italian fashion design planning Konstantin Group jointly released the 2013 children's wear fashion trends; B, FLY WITH ME flying over the future!! Fashion children's clothing boutique electronic display wall - showcase this high-end fashion children's clothing brand; C, FLY WITH ME! Fly the future! Children's Creative Exhibition - collaborating with preschools to showcase creative works for young children; and D, the cartoon brand Steel & Plastic Art Exhibition - to collaborate with cartoon brands to showcase steel and plasticine art works. Above: CHIC2012-E4 Children's Living Hall 3D Booth Children's Wear Pavilion Theme: Flying Over the Future In 2012, the organizers set the theme of the CHIC Children's Wear Pavilion as "FLY WITH ME!". The organizers explained the significance of flying over the future: When people wander around in a fantastic and wonderful children's clothing hall, they intuitively feel the current healthy growth of many children's brands. "Let's care for children together, care for their growth and focus on their future" is the central idea to be expressed by Children's Living Museum because children are our future. As one of the CHIC's eight pavilions, during CHIC2012, the children's clothing pavilion will organize a variety of activities to continuously create the concept of "children's living pavilion", including the release of the spring and summer 2013 fashion trends and trend exchange during the show, children's art Exhibition, dream carousel, children's wear overseas boutique exchange and many other theme activities. At the same time, Children's Living Museum will work together with Italy's Constantine Fashion Planning Group to discuss the development trend of children's wear. To provide business-related information on the trend, to enhance business and world-renowned fashion planning agency exchanges, to help children's clothing business capture the popular elements, improve brand competitiveness. About "three o'clock water" brand story "water" as the cultural connotation, "three o'clock" means the children "happy, healthy, grow up", during CHIC2012, Zhejiang three water children's wear will bring its unique brand concept Once again boarded the CHIC big stage. Since CHIC first joined CHIC in 2009, it has never stopped working with CHIC. CHIC is three magic water children's clothing to expand brand awareness. Speaking of preparations for the exhibition next year, three water children's wear director of marketing Wang Dong Kan Kan talked about: "CHIC touched me the deepest is the exhibition dazzling array of apparel styles colorful. I urgently feel the pressure of competition, we must Consider how to guide the needs of consumers, how to make the voice of consumers with our clothing brand to dialogue, to resonate. "During the show next year, three water apply for about 120 square meters of booth to focus on three o'clock water Children's brand story, to create innovative children's experience Museum, through the direct sensory impact of shaping the brand image. When it comes to the development trend of children's clothing in the coming years, Wang Dong told Textile and Apparel Weekly reporter that at present, the domestic children's clothing market is in an unsatisfactory state. However, there are many places where enterprises and brands that make customers' clothes deserve perfection , Which also provides space for the development of children's clothing. With the younger generation of parents, "after 80" will gradually become the mainstream of children's wear consumption. "After 80" high acceptance of fashion, have their own judgments and requirements of fashion, children's clothing will naturally have the same demand. Therefore, a new round of consumer spending upgrades will be fully begun. Brand consumption will gradually become the mainstream of children's wear, high-profile brand will become the first choice for young parents to their children's shopping. At the same time, e-commerce has also brought new business opportunities for the development of children's wear. The online shopping market for children's wear will be further expanded and developed. Booth Map "Dee Aberdeen" To borrow CHIC on the next ladder CHIC2012 period, Shenzhen Dee Aberdeen clothing company's brand "JO JO" and "D Aberdeen," will be re-appearance. Founded in 2002, as a younger brand in the Chinese children's clothing market, Dee mainly operates two major brands of JO JO, mainly black and white, and D-Abe, a color-oriented brand of children's wear. Since 2009, Dee Chi and CHIC go hand in hand, and now Dee Abe has developed into a design, production, domestic and foreign trade as one of the major apparel companies. Depp planning director Zhang Ping said that during the exhibition next year, Dee Aberdeen CHIC will use this platform to promote the company's brand image. "We hope that the brand can do fine, high-end, the brand image as the top priority, but not much on the volume requirements." Turning to the current competition in the Chinese children's clothing market, Zhang Ping believes that, The image of a brand to enhance the brand's reputation and provide better services to improve. Now the living standards of the public continue to increase, shopping is no longer just buy clothes, it is a process of enjoyment. "Ji quarter music" will long-term support CHIC since CHIC debut in 2010, Ji quarter music (JJLKIDS) has been creating brand success. Ji quarter music is Singapore's listed company Friven & Co Group's children's clothing brand. Since entering China in 2008, it has brought the brand culture of "JUST JOYFUL LIFE - dreaming happier" and its unrestrained colors to China. At present, Ji quarter music has been established in the country more than 200 franchise stores. Recalling the first time in 2010 to participate in the CHIC situation, Chief Operating Officer Ke Mingtao recalls when Ji quarter Le invited more than 160 square meters of booths, and said CHIC will certainly be their annual fixed to attend an important show. Last year's show, Ji quarter Le recruit Chongqing, Hunan, two provinces distributor, which is Keming Tao impressive thing. Keming Tao, director of operations recalled: "Hunan agents have not been selected several times CHIC, last year they recognized our brand and reached an agreement for cooperation .Now their stores are already in operation." Ke Mingtao said next year Season-long music will continue the "retro European-style amusement park" image, expand the booth area, and consider adding some children's clothing around the promotion of products. Speaking of the development of China's children's wear in the past decade, Keming Tao exclaimed: "Now much better than ten years ago. At that time, mainly imitation, many well-known brands are to go abroad to buy version. Foreign trade, and later some domestic brands began to develop, but when it comes to design is just a simple imitation, such as Disney's image just printed on the children's clothing, then the South Korean black and white design style. Ke Mingtao It seems that in recent years, the domestic children's clothing industry has undergone great changes: the most obvious is the awareness of consumer groups has been improved, they put forward higher requirements for children's fashion sense. "For example, some of the more public-affected events have sparked consumers' attention to children's health, which has gradually drawn the attention of children, from eating and drinking to wearing." Therefore, in the industry, children's wear Technical indicators have also developed a new program. Keming Tao said that these two years, product diversification and diversification of the brand has become the mainstream of the market, and now the children's clothing has been modeled from imitating the adult out of jumped out.

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