Lightness home service romantic fashion more passionate
In the 1970s, Lightness acquired La Eibelle at a significant cost, marking the beginning of a new chapter for the brand. Lightness Group is a comprehensive enterprise engaged in the design, production, and sale of undergarments. In 2001, Lightness International Group established its Asia-Pacific headquarters in Hong Kong, setting up manufacturing facilities across the region to support the distribution of undergarments and serving over 10 million customers throughout Southeast Asia. Thanks to its advanced R&D and state-of-the-art production technologies, the group's functional undergarments quickly rose to become the leading name in the industry, earning the title of "Functional Underwear Leader" within just eight years.
In addition to Lightness, the group also owns another fashion brand, Ribei Er. With a well-established operational and management system, along with years of successful experience in brand development, the brand has successfully integrated the international brand concept, fashionable and romantic design philosophy of French La Eibelle. From the very start, it has taken a significant lead in the market.
La Eibelle Daybeier maintains a strong brand image, supported by an efficient management system, a professional marketing team, and a well-structured sales network. The company provides high-quality service to its agents and franchisees in China, continuously improving its product offerings based on market feedback. By communicating with the French headquarters' design concepts, it adapts its products to better suit the preferences of women in the East, creating home fashion items that resonate with local tastes.
Guided by the business philosophy of "people-oriented, pursuing ideals," La Eibelle Daybeier remains committed to its brand positioning of "individuality and fashion." It focuses on the Chinese women's fashion industry and actively promotes the "enjoy life" home fashion culture associated with the La Eibelle Daybeier brand.
The Daybeier system operates through a combination of headquarters, city dealers, and individual stores (including mall shops and street-side stores), forming a self-sustaining and integrated network.
Investment opportunities mainly come in two forms: agent partnerships and single-store franchises. Here are the details:
1. City Dealer Model (Municipal Level): This model involves an operator signing a contract to gain regional agency rights within an authorized area. They can apply for customer protection, establish a template shop or image counter, and build a distribution system, which serves as the foundation for developing additional single-store franchises.
2. City Single-Store Franchise (Mall or Street Store): In this model, the dealer applies directly to the headquarters in the city (without going through a local city representative). A contract is signed with the headquarters, specifying the time frame and scope of operations. Based on the headquarters' guidance, the dealer sets up a franchise store or image counter, and is responsible for the sales of La Eibelle Daybeier products in their designated area.
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