The fashion trend is more than just a passing phase—it's a dynamic cultural movement that continuously reshapes how people express themselves through clothing. As a brand promoter, innovation is always at the core, but true breakthroughs are rare. Especially in today’s highly competitive market, where casual wear dominates, there's a sudden wave of confusion and the need for a shift toward individualized fashion. While many brands focus on refining their styles and building strong retail identities, others try to stand out by playing with "concepts" to create a unique or even superior "high ground" in branding. Though they use different strategies, their goal is the same: to capture market share, boost visibility, and drive performance.
Ultimately, success isn't determined by fleeting trends or hype—it's the market and time that decide who wins. Only those who truly understand consumer needs and adapt will be the real "heroes."
In China, the women's fashion market has long been dominated by brands from Shanghai and Guangdong, regions known for their international style and access to global trends. These brands often target mid-range consumers, which represents the largest group of buyers. This is the classic "popular business model." Recently, CROBI, a French brand, entered the Chinese market with a bold strategy—aiming to bring affordable yet stylish fashion to the masses.
According to BADEN, the domestic agent of CROBI in Guangzhou Sejong Garments Co., Ltd., the brand is confident in its approach, inspired by successful international players like ZARA, H&M, and UNIQLO. But instead of copying them, CROBI adapts their concepts to fit the local market. For example, while ZARA takes weeks to launch new collections, CROBI releases a new wave every half a month. Also, while ZARA’s pricing is aligned globally, CROBI adjusts it to better suit Chinese consumers, making prices more accessible—ranging from tens to hundreds of yuan.
CROBI isn’t just another low-cost brand; it’s a pioneer in blending affordability with fashion. The brand's slogan, “Small Niche Fashion, the General Public,†may sound confusing at first. But as BADEN explains, “the general public†refers to everyday people—those who aren’t celebrities or elites. Meanwhile, “small niche†targets a specific group: young women aged 18–28, who are independent, fashion-conscious, and eager to express themselves. They’re trendsetters with strong purchasing power and a passion for style. Their lifestyles are constantly evolving, and they're always looking for something new.
CROBI’s strategy also includes focusing on third-tier cities, where competition is less intense and there's huge potential for growth. BADEN believes these areas offer vast opportunities for expansion. Unlike first- and second-tier cities, third-tier markets have a lag in fashion trends, giving CROBI a chance to lead and educate local consumers. Plus, the brand’s low-cost model aligns perfectly with the region’s spending habits, ensuring solid sales performance.
Looking ahead, CROBI aims to revolutionize the traditional fashion industry. It wants to be more than just a brand—it wants to become a lifestyle icon, much like Coca-Cola. BADEN explains that just as Coca-Cola is affordable and globally recognized, CROBI wants to make fashion as simple and enjoyable as buying a bottle of soda. The brand hopes to inspire a lively, positive, and passionate way of living through fashion.
With rising competition and challenges like EU textile restrictions and financial crises, many Chinese apparel companies are shifting focus to the domestic market. In this "red sea" of competition, CROBI chooses a different path—targeting niche audiences and third-tier cities. By staying true to its low-cost, high-quality philosophy, CROBI is not only opening up new avenues for growth but also creating a "blue ocean" in the fashion industry.
Baby Oxford Shoes
Baby oxford shoes started popular from 2015, it is a new fashion baby shoes design after moccasins shoes.
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For baby oxford shoes sizes in 0-6month, 6-12month, 12-18month, 18-24month, we use soft leather sole, and for larger sizes for kids beyond 2 years old, we usually use hard rubber sole.
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