Zhejiang branding idea children's clothing has the first hidden pain

Huzhou, Zhejiang Province is known worldwide for its "lake silk" and "lake pen." The Zhili Township in the east of Wuxing District of Huzhou City is located in the north of Taihu Lake and was named after the history of the weaving industry. Today, the local children's clothing manufacturing industry has become the industry’s undisputed number one.

There are many children's wear enterprises in Zhili area, the vast majority are low-end plus workshops, and there is little sense of branding and copyright. Which style is easy to sell, the next day the market will be full of flying, the small workshop response is astonishing. Their children's clothing does not enter the mall's channels, and the country cannot take random inspections. Therefore, hundreds of thousands of testing costs are saved every year.

In Huzhou, Zhejiang, "Husi" and "Hu Bi" are known all over the world. The Zhili Township in the east of Wuxing District of Huzhou City is located in the north of Taihu Lake and was named after the history of the weaving industry. Today, the local children's clothing manufacturing industry has become the industry’s undisputed number one.

According to data from the Huzhou City Economic and Information Commission, Zhili Town has 24 professional industrial parks. By the end of 2011, there were altogether 13500 children's clothing processing enterprises and 20 enterprises above designated size with 260,000 employees, of whom over 80% were foreign workers. There are 51 children's wear brands, one brand-name product in Zhejiang Province, and one of China's top ten brands. The market coverage rate is over 98% and the market share exceeds 33%.

There are many children's wear enterprises in Zhili area, the vast majority are low-end plus workshops, and there is little sense of branding and copyright. Which style is easy to sell, the next day the market will be full of flying, the small workshop response is astonishing.

The biggest expense for manufacturing companies is labor costs. According to reports, there is an employment custom in Zhili, and employees will almost always ask their bosses for a raise for one year. Under normal circumstances, the annual salary increase is 10% to 20%. The current monthly salary of cutting and weaving workers is 4000 yuan. Qian Yuming said that the phenomenon of bargaining at the start of the New Year has become more intense and it seems difficult to change. "Not like big cities like Shanghai have relatively fixed wage evaluation system."

It is understood that in recent years, the country has been modifying the safety standards of children's clothing fabrics, including pH, formaldehyde content indicators. Qian Yuming told reporters that starting with the printing and dyeing links, the company must carry out strict tests on each batch of fabrics, which will cost hundreds of thousands of yuan each year. But the cost of the small factory is eliminated. Their children's clothing does not enter the mall's channels at all, and the country cannot take samples. Qian Yuming believes that stricter safety standards are good, but implementation should take into account balanced and fair, otherwise it is equivalent to upgrading the overall cost of large companies.

In addition, compared with Guangdong and other places, the Zhejiang bosses are particularly tolerant of “credits” and payment can be made afterwards. In the past few years, this custom also made certain owners of foreign companies lose their money at the end of the year and could not get their money back. They were forced to shut down the factory overnight. The government has strengthened relevant management.

After investigation, it was found that private enterprises in Zhejiang Province had ideas on branding, but legal awareness was still weak.

According to Qian Yuming, the company spent about 10 million yuan and an animation design company in Shanghai signed the production and broadcasting contract of the animation "Kids of the World". However, due to the production side, the first 26 episodes were broadcast on CCTV in March last year (actually delayed for one year), but the next 26 episodes have not yet been released. The follow-up specified in the contract was broadcast on major local television stations and nothing happened. It is reported that today King Tong Company has already paid 90% of the money to the other party.