Bosideng will bring its products to Jiangsu International Fashion Festival

The thirteenth Jiangsu International Fashion Festival will be held on September 7 in Nanjing New International Expo Center opened. In the meantime, Bosideng will bring its down jacket, Bosideng Men, Ruiqi women's high-profile international fashion appearance debut to many professional visitors, exhibitors, distributors, etc. Bosideng promote the Four Seasons strategy in recent years, steadily promote the transformation and upgrading achieved Outstanding achievement. Play the world famous brand and international capital advantage In recent years, Bosideng use of scientific and technological innovation to speed up transformation, optimize the product structure, create international manufacturing quality. The company introduced many world-class raw materials testing, down processing, special sewing, fully automatic computer filling equipment and GGT / CAD, CAM computer-designed automatic cutting system and other hardware facilities from Germany, Italy, Japan and other countries in batches. Equipment in the domestic counterparts in the leading level, and NIKE, BOSS, TOMMY, GAP, ELLE, TheNorthFace and other international brands in the process of painstaking study and promote the level of production management and technology with international standards. In December 2010, Bosideng and Tianjin Polytechnic University jointly established a state-level post-doctoral research station in Suzhou to research and develop special winter clothes that meet the needs of special occasions such as military needs assurance, disaster relief and sports competition, and strive to achieve full localization of high-end cold-proof products . Bosideng actively supports and dominates industrial technology standards and expands business influence and voice. At present, the company owns 42 national patents and has successively undertaken key research projects supported by the Hundred Talent Project of CAS, 15 national key scientific and technological projects and 863 national sub-projects of the state, participated in the drafting and revision of 5 national standards and 2 industry standards , Direct formulation of various types of enterprise technical standards 218. July 2010, the sixth session of the ISO / TC133 apparel size series and code of international standards meeting determined by China and South Africa in the form of "joint secretariat" to undertake ISO / TC133 Secretariat's work, and will develop and amend relevant international standards . Bosideng actively undertook various tasks after the secretariat settled in China, and made a historic breakthrough in the international standardization of Chinese clothing. During the 12th Five-Year Plan period, Bosideng will continue to explore diversified cooperation modes with professional organizations and research institutes and promote the close combination of production, study and research. At the same time actively promote the construction of information technology, network information technology and e-commerce platform to strengthen the clothing design, volume statistics, large goods production, logistics and distribution supply chain management and decision-making. Bosideng actively promote independent innovation, structural adjustment and resource integration, opened the transformation and upgrading of the main contents of the business refinement and integration of the industrial chain. Bosideng exert world famous brand and international capital advantage, establish four seasons product transformation strategy, adjust product structure, optimize brand portfolio, and realize fashion expansion from down jacket to men's and women's non-seasonal products. Currently, Bosideng Men, Rocawear (洛卡维尔), BOSIDENGRICCI (瑞琦) and other emerging projects rapid development momentum: Bosideng men in the country opened nearly 1,000 stores in 2010 with sales of 980 million yuan in the group's total sales The proportion rose to 7%. Bosideng agents operating the world's top fashion brand Rocawear (洛卡维尔) has opened its first concept store in Shanghai, the future will be online in the country online mall, and start in Beijing, Shanghai, Tianjin, Chongqing and other provincial capital-level cities to expand plan. Bosideng also entered the Chinese women's market, direct investment and operation of cutting-edge women's BOSIDENGRICCI (Rui Qi), and the Shanghai Asahi High Fashion, Shanghai Lan Bo-star children's products to increase their investment, constantly rejuvenating the brand fashion vitality. Stick to local management and operation High Dekang said Bosideng will fully enter the field of four seasons of clothing, the proportion of its non-down jacket sales is expected to be raised to 40% or more, the transformation into a company with down jacket, men's, women's, casual wear, Children's wear, outdoor clothing and other multi-product integrated clothing business. Bosideng's industrial restructuring will not be limited to the "big clothing" format, will be more broad market space, to strengthen the highway, hotel operations, rural areas Based on the horizontal agglomeration competition and the vertical chain group integration, the paper constructs a modern industry with structural optimization, advanced technology, clean and safe, high added value and strong employment abilities, based on the interaction and fusion of basic industries such as finance, solar photovoltaic and emerging strategic industries. system. Bosideng is the first clothing brand to enter the European market with its own brand and is also a well-known brand in the field of winter clothes. September 11, 2007, Bosideng down jacket by the AQSIQ apparel industry's only "China World Famous Brand." On the 11th of October of the same year, Bosideng International Holdings Limited (03998-HK) was listed on the main board of the Hong Kong Stock Exchange, standing at a new starting point for brand internationalization. Bosideng set foot on overseas financing, financial wisdom, and actively explore online trading, overseas stores, branch operations and other modes to expand international influence and sales. Bosideng (USA) Limited, Bosideng (Russia) International Limited, Bosideng International Co., Ltd. of Bosnia and Herzegovina, Bosideng International (Canada) Co., Ltd., Limited and other overseas sales agencies. Bosideng down jacket successfully entered Japan, the United States, Canada, Russia, Switzerland, Britain and other countries in Europe and the United States mainstream market set a high-end boutique clothing image. Bosideng Men is relying on superior manufacturing technology, stationed in the UK chain brand GREENWOODS (Greenwoods) a strong marketing network, and achieved outstanding sales performance, and opened two Bosideng Men's stores in the United Kingdom, creating China's own brand stores in Europe The first of its kind in the market, has become a typical case of a leap from "Made in China" to "World Famous Brand" in the post-financial crisis era. In the future, Bosideng will carry out transnational capital operation from a global perspective, accelerate the acquisition, merger, reorganization and agency of promising foreign brand apparel, and promote the extension and expansion of self-service terminals in the international market. However, Bosideng Chairman Gao Dekang said: "We have to go through the Jiangsu International Fashion Festival to publicize the advantages, find the gaps and make timely adjustments.In the face of new competition, Bosideng to do many changes."

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