Bai Lide Zhou Zhihong: Achieving Breakthrough in Tree Children's Wear Brand by 2010CHIC
Zhou Zhihong, a representative from Bai Lide, shared insights about the company's participation in CHIC. He mentioned that Bai Lide first joined CHIC in March 2001 and continued to take part in several subsequent exhibitions. According to Zhou, the early events were more successful, with a higher number of professional visitors in the first two days of the four-day event. He believes this might be due to geographical factors, as the majority of the professional audience at CHIC comes from the northern regions, while the southern market has a lower proportion of such attendees. As a result, Bai Lide feels that participating in CHIC is more effective for expanding their presence in the northern market.
When asked about their participation in the current exhibition, Zhou explained that Bai Lide is focusing on promoting its sub-brand "COCTREE" (Trees). The brand targets juvenile fashion, and it was one of the first to enter this niche market in China. Currently, COCTREE holds a leading position and has maintained a growth rate of over 50% annually. Zhou emphasized that juvenile clothing is still an untapped market in many parts of the country.
In addition to promoting the brand, Bai Lide’s main goal at CHIC is to attract more franchisees. The company uses a franchise and virtual business model, making the search for new partners a key objective. By showcasing the latest spring and summer 2010 collections, Bai Lide aims to strengthen its brand visibility and accelerate its expansion strategy. The company sees CHIC not only as a platform for product promotion but also as an essential opportunity to build long-term partnerships across the country.
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